Discover Mulberry’s Made to Last commitments with an immersive instillation at the New Bond Street store, where the great British brand is hosting a London Fashion week-inspired three-day series of workshops, live music, talks and the introduction of a pop-up café from artisan bakery Pophams.
Guests will get the chance to experience the makings of the brand’s new 100 percent sustainable leather Portobello Tote, delight in an array of industry talks – opening with creative director Johnny Coca – and even join a Mulberry piece-making craft workshop. What’s more, the Bond Street instillation has been consciously designed with sustainability in mind, incorporating the likes of eco-friendly materials, set pieces and coffee cups.
Mulberry will also be launching their new Mulberry Exchange programme throughout the weekend, in which customers can have their bags authenticated and appraised, or purchase a new item from a range of expertly restored pre-loved pieces.
Of the Mulberry Exchange, CEO Thierry Andretta said: ‘I am delighted to oversee the launch of The Mulberry Exchange. This innovative set of services celebrates decades of artisan skills nurtured in our Somerset factories, and embraces the principles of a circular economy. We’re proud to offer our customers the chance to give a pre-loved bag a second life and purchase timeless designs from Mulberry’s archive.’
The brand’s new sustainable M Collection – crafted from ECONYL®, regenerated nylon and sustainable cotton – will also be introduced, in which Johnny Coca commented: ‘The M Collection takes an innovative approach to new materials and to British heritage. The brand’s M Initial has been interlocked in a play on Brutalist architecture and heritage textiles such as houndstooth to create an urban, abstracted pattern that draws on our shared spaces and histories.
14 – 16 February
Mulberry New Bond Street Store, 50 New Bond St, Mayfair, London W1S 1BJ