Great British Brands 2025

GBB’s 10th anniversary edition celebrates a decade of greatness. And we’ve chosen to sprinkle it with a spoonful of humour. Hooray, I hear you cry. From our crazy lobster cover, created in collaboration with British contemporary artist, Philip Colbert, to Hugo Rifkind’s brilliant piece on what it is about British humour that makes it so distinct, this issue is to be kept, cherished and referred to again and again.