Country & Town House’s Future Icons Awards honour the visionary innovators whose commitment to sustainability, discernment, quality, and environmental stewardship sets a new standard for responsibility and excellence. The Future Icons Content Series will ensure that these brand leaders and their work will continue to be amplified across the year, not just in a one-off event.
Working with our sustainability consultants, Cyd Connects, a first-class, cross-disciplinary judging panel assessed the hundreds of 2026 entries. We were consistently impressed by the quality and commitment on show – proof that hard work, innovation, passion and determination are happening every single day. Each submission was scored against clear criteria, with supporting evidence provided.
Huge congratulations to all our winners and Highly Commended brands – and to every pioneer putting people and planet at the heart of their business. The journey continues.
Lucy Cleland, Editorial Director
Best Circular Fashion innovation (last 24 months)
Winner BEEN
Highly commended VivoBiome by Vivobarefoot
Responsible Footwear Brand
Winner Vivobarefoot
Responsible Multi-Brand Retailer
Winner Wolf & Badger
Editor's Choice
Winner Aspiga
Best Sustainable Beauty Innovation
Winner Star Seed
Highly commended Eco Warrior by Little Soap Company
Responsible Baby & Children's Skin or Personal Care Brand
Winner Mama Bamboo
Highly commended Kit & Kin
Responsible Fragrance Brand
Winner NYITA
Responsible Supplements Brand
Winner Wild Nutrition
UK Based Responsible Beauty Spa, Salon, Clinic or other service
Winner Lisa Franklin Clinic Privé
Editor's Choice
Winner Little Soap Company
Responsible Drinks Brand - Alcoholic
Winner Sustainable Wine Solutions
Highly commended Chateau Léoube
Responsible Food & Drinks Retailer or Service
Winner Daylesford Organic
Editor's Choice
Winner Seep
Best Travel Conservation, Environmental or Biodiversity Initiative
Winner The Datai Langkawi’s The Datai Pledge
Highly commended Naturetrek
Responsible Destination Spa (outside of UK)
Winner Six Senses Vana
Highly commended Lefay Resort & SPA Dolomiti
Responsible Ski Resort
Winner Six Senses Crans-Montana
Responsible Travel Experience - within UK
Winner Cornish Gems Limited
Highly commended Daylesford Stays
Sustainable Travel Agent
Winner Journeys with Purpose
Editor's Choice
Winner Intrepid Travel
Best Sustainable Innovation (Tech, Service or Product)
Winner VivoBiome by Vivobarefoot
Highly commended kitround
Editor's Choice
Winner AKYN
