Featured in Great British Brands 2020


The cashmere label with Scottish roots

Brora is one of Britain’s best-loved cashmere brands, producing luxury knitwear and beautiful clothing for the whole family. With a focus initially on Scottish cashmere, Brora has grown into a fully-fledged fashion label, producing exciting seasonal collections each year. However, the brand is not about fast fashion: instead it creates designs which are made to last, from the highest quality fabrics and yarns.


All of Brora’s cashmere is sourced from the native goat of the Mongolian plateau and is of grade A quality with all coarse ‘guard hairs’ carefully removed. Up to seven shades are combined to create each of its cashmere colours, resulting in a vast depth of tones, which are unique to the industry.


Regular investment in the latest technology, combined with skills passed down through generations of local families, ensure each piece can be enjoyed for years to come. Over 50 processes are involved in making a single cashmere jumper at one of the oldest mills in Scotland, where all of Brora’s cashmere is made by talented craftspeople. This level of attention to detail is what gives every garment a luxurious finish. In addition, a dedicated team of highly skilled hand-knitters produces much of Brora’s babies’ and children’s knitwear and accessories.

In 2019, Brora was proud to have supported Save the Children through a collaboration with Helena Bonham Carter, Erin O’Connor and Laura Bailey

Brora was founded in 1993 by Creative Director and sole owner, Victoria Stapleton. A History of Art graduate from the University of East Anglia, Victoria was chosen to oversee Hunters of Brora’s retail business when her family bought the 100-year-old tweed mill. This signalled the beginnings of what would become one of the most renowned cashmere brands.


Just two years after Brora’s inception, its first boutique was opened in London’s Chelsea. Today there are a number of stores across the Capital: in Sloane Square, Marylebone High Street, Covent Garden and on the King’s Road, plus regionally in Edinburgh, Bath and Oxford, as well as Brora’s first US store, on New York’s Madison Avenue. Alongside Brora’s website, these shops offer luxury cashmere and beautiful clothing designs to be enjoyed by customers of all ages.


London Fashion Week collaborations have been a regular feature of Brora’s Autumn/Winter collections since 2011 and have celebrated a whole host of talented designers including Teatum Jones, Louise Gray, Michael van der Ham, Sophie Dahl and Eudon Choi.

In 2019, Brora was proud to have supported Save the Children through a collaboration with Helena Bonham Carter, Erin O’Connor and Laura Bailey, from which ten per cent of profits went to help children build a better future. The exclusive collaboration followed the success of a dream cashmere collection with Emma Thompson, Kirstie Allsopp and Daisy Lowe as part of the brand’s 25th anniversary celebrations.

While Brora continues to grow and evolve as a brand, supporting British manufacturing and producing quality designs that are made to last, will always remain core values for the business. Victoria Stapleton says, ‘We are a quintessentially British brand and we’ll continue to remain true to our quirky, vintage-inspired self while moving with the turn of fashion’s wheel each season.’