Launched in London in 2009 at The Dorchester, Carol Joy London is now very much a global success story, found in international locations such as the Waldorf Astoria Maldives Ithaafushi, Ritz Carlton Macau, Caesars Palace Bluewaters Dubai and South Africa’s Delaire Graff Estate. The Carol Joy Spa at Fairmont Baku Flame Towers, Azerbaijan won the 2020 World Spa Awards for best hotel spa.
In Europe, the brand provides treatments at Schloss Fuschl in Austria, The Oitavos in Portugal, Belmond La Residencia in Mallorca and Grecotel resorts in Greece. It also has its own dedicated Carol Joy Spa at Fairmont Monte Carlo.
Closer to home, Carol Joy London treatments are available at The Carnegie Club at Skibo Castle – a private members club in the Scottish Highlands – as well as at Coworth Park, part of the Dorchester Collection in Ascot, and of course, The Dorchester in Park Lane.
Carol Joy London attributes its success to combining the best of Switzerland’s skincare development and Germany’s pioneering technology with the unquestionable British drive for excellence. The expertly curated range of products, for example, boasts an ingredients list that includes clinically proven Swiss golden millet oil, pure collagen and caviar, as well as a host of the earth’s finest materials, such as diamond dust, 24ct gold and botanical actives. Products are used in combination with myofascial massage techniques as well as technology such as LED and cryotherapy for truly outstanding results.
The brand has also established itself as an industry leader in pure collagen technology, having launched the world’s first Pure Collagen Spray, and the recent Collagen and Hyaluronic Face Mask, which gives results in just 15 minutes. Its advanced hair care treatments are developed from spa techniques and improve scalp and hair conditions, the synergy between spa treatments, hair care and beauty being central to the Carol Joy London ethos.
Due to the uncertainties surrounding what lay ahead for the spa industry, last year’s pandemic threw a lot of unknowns into the equation. However, the pandemic also saw a real camaraderie develop between otherwise competing brands. Helping each other to navigate the new landscape and find ways to support each other, brand initiatives included investment in online training, engaging spa partners and team members to keep spirits high.
Carol Joy London recognises the importance of providing a personal service and valuing its customer base, whether it be providing value-added services or incentives for loyalty. Collaborations, such as the one with Jack Barclay Bentley to create a ‘Mayfair to Monaco’ collection of hairstyles for driving with the roof down in the city or by the coast, have also proved invaluable and both will continue to be a key focus for 2021.
Over the past 12 years, Carol Joy London has consistently grown its global presence. Being British there’s often an underlying association with excellence, a seal of approval that in turn gives reassurance to the final customer. While 2020 was an unusual year, the brand is looking forward to all the possibilities 2021 will offer.