Charlotte Tilbury
Featured in Great British Brands 2020
Beauty & Wellbeing

Charlotte Tilbury

The make-up artist beauty company that sparked a revolution

Charlotte Tilbury MBE discovered the transformative power of make-up at the age of 13 and has dedicated her career to helping women and men, all around the world, to look and feel like the most beautiful versions of themselves ever since. Before she launched her award-winning make-up and skincare company in 2013, Charlotte had a successful career as a make-up artist working and as creative director for a series of well-known beauty houses. Into her edited but ‘all you need’ collection, she poured her best-kept secrets, gleaned from working at the forefront of the beauty industry and creating hundreds of iconic Vogue, Vanity Fair and other magazine covers with the world’s A-list, models, designers and photographers.


Her mantra is, ‘Give everyone the right make-up and they can conquer the world,’ believing that when you look good, you feel good and the world reacts to you in a different way. A reflection of Charlotte’s own vibrant personality and her understanding of the power of make-up, which she says, ‘is everyone’s secret weapon.’

Charlotte set out to revolutionise the beauty industry with her easy-to-choose, easy-to-use and easy-to-shop make-up magic and supercharged skincare secrets

Charlotte Tilbury

Charlotte set out to revolutionise the beauty industry with her easy-to-choose, easy-to-use and easy-to-shop make-up magic and supercharged skincare secrets. Finding solutions to problems, Charlotte’s products have become synonymous with game-changing innovation and many have earned cult status, including Charlotte’s Magic Cream and Pillow Talk.


To accompany the products, she decoded her expertise into essential make-up tricks, tips and tools – shared via a medium of platforms, from in-store to online and social media. Charlotte’s reach online has grown significantly since launching, gathering millions of followers with whom she is able to share her beauty secrets with on a daily basis.


In just six years since the company launched, Charlotte has built a global beauty empire, with incredible expansion. Her company is now available through more than 400 well-known, international department stores. Products are also sold online – via – to 76 countries. In November 2015, Charlotte launched her first standalone Beauty Boudoir store in London’s Covent Garden and followed it with a second outlet at Westfield, White City. Since 2018, Charlotte has opened a further nine standalone stores in Los Angeles, Hong Kong, Dubai, Qatar, Abu Dhabi and a two-storey Beauty Wonderland in Kuwait.

The bestselling beauty company has also won over 280 awards including winning Best British Brand at the Cosmetic Executive Women (CEW) awards four times, and Charlotte personally received the CEW Lifetime Achievement Award. In 2018, Charlotte was presented with an MBE from Her Majesty The Queen for her services to the beauty and cosmetics industry.

Much of the impetus for the brand’s success has come from Charlotte Tilbury’s little black book. She has co-created trends on the runways of New York, London, Milan and Paris. She has co-crafted game-changing beauty campaigns for luxury houses like Missoni, Burberry and Louis Vuitton, and has worked with photographers, fashion editors and influencers.

Perhaps the most powerful endorsement has come from international beauties like Kate Moss, Penelope Cruz, Jennifer Aniston, Nicole Kidman, Jennifer Lopez, Blake Lively and Salma Hayek, who have all walked the red carpet wearing a Charlotte Tilbury look – utterly confident and empowered.

Charlotte Tilbury