At a time of unprecedented worldwide challenges and change, the Dr Sebagh brand has shone, not only as an internationally renowned, pioneering doctor’s skincare range but also as a company seeking to make a difference in extraordinary times.
Pushing the boundaries of bespoke results-driven skincare, the award-winning, cutting-edge brand Dr Sebagh is leading the charge thanks to its quality and integrity. Co-owned by Dr Jean-Louis Sebagh, internationally renowned cosmetic doctor, and businesswoman and philanthropist Melissa John, the products are loved by beauty insiders, celebrities and influencers worldwide.
With over 25 years of facial surgery experience, Dr Sebagh’s game-changing approach to ‘Ageing-Maintenance’ – a term he coined to describe his vision – continues to influence both the brand’s unique formulations and the clinic’s pioneering treatments. John puts their success down to Dr Sebagh and his chemists, who continually work at bettering the products, adding the maximum concentration of ingredients for ‘skin efficiency’.
This approach has paid off. The Dr Sebagh Advanced Ageing-Maintenance range continues to win countless awards for excellence. These include Deep Exfoliating Mask, Pure Vitamin C Powder Cream and the multiple-prize-winning Self-Tanning Drops. The award-winning super-serums are a firm favourite. In 2020, their deeply nourishing Lip Balm was hailed as the very best and, in 2021, the innovative Retinol Night Repair won an award for Best Overnight Serum. The brand is sold in 34 countries, spread over six continents and products are sold globally online via the brand’s website.
It’s all about tailoring a ritual to suit the skin’s individual needs. ‘To achieve the best possible skin, feed it using the same knowledge and awareness you use to feed your body,’ advises Dr Sebagh, who was the first to advocate mixing different serums to create a personal skin care regime as part of the Dr Sebagh Serum Bar. ‘One of the biggest mistakes is to be influenced by marketing without knowing enough about ingredients and your skin’s needs.’
There have been great moves to embrace sustainable practices. The team has been working with the organisation, AimHi Earth, part of the Eden Project, which encourages people to think nature-first. An example of this is Dr Sebagh’s #boxfreebeauty initiative, offering customers the option to buy products without packaging. ‘We pack them in biodegradable wrap and opt for smaller packages,’ John explains. ‘We hope that the changes we continue to make with the packaging of our brand will make it as eco-friendly as possible.’ Furthermore, the majority of their products are in glass bottles – and the brand is trying to persuade stores to go box-less.
In June 2021, they bought Chandos House, built in 1774 by Robert Adam. Currently undergoing extensive renovation, this grand London townhouse is due to launch in autumn 2022. ‘I am very excited to finally house our brand and clinic in a home built 250 years ago with an ethos and attention to detail that mirrors our own,’ says John.
In the meantime, the philanthropic work continues, which includes fundraising for the RAF Benevolent Fund. This year, it added The Access Project, supporting students from disadvantaged backgrounds to access top universities, End Hunger UK, which combats food poverty, and local homeless charity The Passage. Going forward, Dr Sebagh’s hope is to connect with a charity supporting medical professionals’ education. ‘Now more than ever it is vital to help others when we can,’ says John.