Founded by former barrister, Clare Price, and now in its third year of business, Guava & Gold is a multi-award winning independent luxury bath and body collection. With precise brand positioning and a relentless focus on both the consumer experience and customer service, the brand has made considerable waves in the immensely competitive personal care sector.
Clare’s goal was to create an elegant capsule collection of products with ethical credentials, which capture unforgettable, exotic holiday memories in a bottle, inspired by the heady atmosphere and scent of the tropics.
To that end, Guava & Gold’s products were created exclusively for the brand, collaborating with an international fine fragrance house and drawing on over a century of its experience and know-how. Today, the gloriously fragrant collection is elegantly presented in beautifully decorated bottles, which have fast become welcome stylish additions to many a bathroom shelf.
Guava & Gold’s exquisite phthalate-free perfumes are drawn from natural oils, like lemon and bergamot peel, and extracts like pink peppercorn. They are then blended with luxuriously scented fruit and flowers, including pink magnolia, sweet vanilla orchid and orange and plum blossom.
All the products use only kind-to-skin ingredients, carefully selected for the health of skin and hair. These include manuka oil, known for its anti-inflammatory and anti-bacterial properties; sweet almond oil, which can boost collagen production and keep skin hydrated; grapeseed oil, a natural moisturiser which helps to maintain soft, radiant skin and hair; plus moisturising shea butter and vitamins.
‘Fragrance has an astonishing ability to conjure up a precious memory and I wanted our products to transport people to a moment of sheer bliss that can be revisited again and again,’ says Clare. Guava & Gold products reflect the sparkle, colour, vibrancy and fun of a tropical beach holiday, evoking sheer joy. In 2021 this was put to the test when the brand hosted the first ever Guava & Gold staycation at the ME London Hotel for a select group of highly respected beauty influencers. Their enthusiastic response was testament to how good the products make people feel about themselves.
Guava & Gold botanicals are all ethically sourced and bottles and packaging can be recycled. To further limit its impact on the environment, they plan to move to bio-polymer bottles, which are made from sugar cane extract, and to incorporate water-free products in the collection. Guava & Gold has won a loyal following amongst the rising number of consumers concerned about brands’ sustainable and ethical principles. In 2021, the brand generated more than 141 per cent growth in sales revenue within just ten months and with two months of its financial year still to go, including the crucial Christmas trading period. As well as selling more products directly to consumers, it expanded its network of retail partners, increasing sales in both the USA and Europe.
Clare’s philosophy has always been to go beyond being a mere brand and to donate to as wide a range of charitable causes as possible. Her philanthropic ethos resulted in the brand supporting several causes in 2021, including homeless charities and support for those with Alzheimer’s and cancer.