In what are proving to be sensitive times for the prime London property market, it is more essential than ever to work agilely to give clients’ properties exceptional exposure to the right audience. The uncertain political climate has proved challenging for the entire British property market, a distinct pricing adjustment, enabling clients without an urgent need to sell to hold onto their investments until there is more certainly within the market.
Harrods Estates is part of the Harrods Group. The original Harrods Estates was founded in 1897, tucked away behind furnishings on the ground floor of the store. As the business expanded, it moved to new premises across the road and now has two prime central London locations in Knightsbridge and Mayfair.
Today Harrods Estates works collaboratively with all Harrods sub-divisions to ensure its properties are broadly exposed to the entire Harrods audience. By working together, the world-renowned brand is further strengthened, demonstrating it can truly provide its clients with anything they desire.
Each project is tailored to the client’s lifestyle and its team of experts offers a comprehensive service selection, from interior styling, space planning and design to full-scale construction
A prime example of this is Harrods Estates’ collaboration with Harrods Interior Design. Harrods Interior Design is a full-scope interior and architecture design studio creating high-end bespoke residential and commercial spaces. It provides solutions for all decorative needs, from furnishing individual rooms to curating accessories for an entire property.
The team has the support and resources of all the luxury home brands in Harrods, as well as relationships with many international brands and bespoke suppliers. Each project is tailored to the client’s lifestyle and its team of experts offers a comprehensive service selection, from interior styling, space planning and design to full-scale construction.
Responding to client demand, it introduced the Interior Stylist Service in 2020, representing a collaborative approach built on expert knowledge across home products and trends. A stylist works with clients to create tailored solutions to suit any design aesthetic, whether working from a blank canvas, complementing an existing design or dressing a property for a special occasion.
Recently, Harrods Estates and Harrods Interior Design teamed up to dress and shoot a highly exceptional property for sale, creating a portfolio of beautiful photography. To highlight the space, different areas of the property were imaginatively dressed, drawing on themes that ranged from breakfast in Capri to the Mad Hatter’s Tea Party.
The resulting images stood out from traditional property photography and featured in a number of campaigns from editorial in interior and property publications to extensive print and digital advertising.
As an organisation, the Harrods brand is going through massive redevelopment. The recent recreation of the Harrods Beauty Rooms, as well as the revamp of the famous Food Hall, the Home & Interior Design divisions and other areas, mean that the store is even more of a go-to destination than ever before.
This exciting revitalisation, combined with the expectation of a more stable political and economic climate, make 2020 an exciting year to look forward to for the entire Harrods family.