All businesses face challenges but what differentiates one business from the next is how it responds. Iffley Road – producer of running wear that performs well, looks smart and lasts a lifetime – aims to remain positive whatever’s happening. ‘That’s why we love running,’ says founder Claire Kent. ‘Because it provides the mental headspace when the going gets tough.’
In 2020 Iffley Road celebrates its seventh year, coinciding with the 66th anniversary of Roger Bannister’s sub four-minute mile at Iffley Road, Oxford. The brand already partly manufactures in England, adhering to a look that is pared-back and classic. This year it plans to expand the range of British-made kit, including merino base layers and lighter socks, in collaboration with Hilly.
‘From a macro point of view,’ says Kent, ‘a weak consumer climate and the possible aftermath of Brexit are obvious challenges. We source the greatest proportion of our kit in Europe then sell a fair share to European consumers, so sterling weakness and any possible import or export tariffs are a hindrance for us. So we’re looking to source more in both Britain and Asia, provided we can find the quality we demand.’
In 2020 Iffley Road celebrates its seventh year, coinciding with the 66th anniversary of Roger Bannister’s sub four -minute mile at Iffley Road, Oxford