From the world’s most recognisable name in Scotch, Johnnie Walker Blue Label is an unrivalled masterpiece – an exquisite blending of Scotland’s rarest and most exceptional whiskies.
The origins of Blue Label stretch back to 1867 when Alexander Walker, son of Johnnie Walker, created what he christened ‘Old Highland Whisky’. His intent was to create a blend that would combine flavours indicative of the ‘four corners’ of Scotland.
Only one in every 10,000 casks merits the accolade of the Blue Label, possessing the elusive quality, character and depth of flavour to deliver the remarkable signature taste: on the nose, waves of spice give way to vanilla and honey; caramel and hazelnuts then course through dark chocolate on the palate, culminating in a luxuriously long, warming, smoky finish.
Today’s Blue Label is the jewel in the crown of whiskies from the House of Johnnie Walker. After maturing in oak for 30 years, it is bottled in distinctive blue tinted glass and individually numbered. Best reserved for extraordinary occasions, this truly outstanding whisky commands a premium reputation and value globally. International awards abound, with Johnnie Walker Blue Label earning the Master title at the 2020 Scotch Whisky Masters.
Senior Brand Manager Ellie Deans says a year of high-end partnerships ‘marks a new era for the luxury whisky’. Advertising across Vogue and GQ gave a platform to body positivity campaigner, model and Vogue contributor Charli Howard, and home-grown Welsh acting talent in Tom Rhys Harries.
The pioneering Scottish whisky also launched a first ever cultural partnership with Danish pioneer audio brand, Bang & Olufsen – an exclusive edition of Christmas gift packs containing a bottle of Blue Label and Beoplay EQ adaptive noise-cancelling wireless earphones. Combining beautiful sound, rolling waves of flavour and matchless craftsmanship, the pairing with Scotland’s rarest and finest whisky provides an immersive experience without distraction.
Entrepreneur Steven Bartlett, youngest ever Dragon on Dragon’s Den and host of The Diary of a CEO, one of Europe’s most popular business podcasts, hosted the exclusive launch at Harvey Nichols, Knightsbridge. Ellie Deans reports that, ‘Lucky buyers were inspired by Steven Bartlett’s words through the superior sound of Beoplay EQ headphones, as they sampled the unrivalled flavour of Johnnie Walker Blue Label.’
On the environmental front, the Johnnie Walker brand is committed to improving the world we live in, starting with its home nation of Scotland. As 2021 began, it declared its vision of planting one million trees before 2025 across Alexander Walker’s ‘four corners of Scotland’, as part of its ongoing commitment to reduce its carbon footprint and restore natural resources used when creating its range of Scotch whiskies.
To date, 389,000 trees have been planted near two distilleries in the Scottish Highlands. Over the lifetime of this project, these trees are anticipated to absorb over 69,000 tonnes of C02 – the equivalent of 10,500 flights around the world or driving almost half a million times from London to Edinburgh.
While a new year brings the excitement of new possibilities, Ellie says, ‘We are equally delighted to raise a toast – Slàinte Mhath – to the year that’s been.’ Please drink responsibly. For the facts, drinkaware.co.uk.