Named after the year 1664, when ‘salons’ – traditionally places for conversation and exchanging ideas – were first held by French hostesses to prepare clients for the evening ahead, The 64 Group is rewriting the rules of what to expect from a hairdresser today. Founded by acclaimed hair stylist Ricky Walters and located in the heart of creative Soho, SALON64 is a hair and beauty salon during the day before transforming into an exclusive private members’ space, CLUB64, at night.
Conceived as a modern take on a speakeasy with marble fire pits creating ambience throughout the 2,000 sq/ft two-storey space, clients can meet with friends at the coffee bar, charge phones at a flip-up workstation, and refresh and re-do make-up in between meetings – all while having their hair cut, coloured and blow-dried by award-winning stylists. There are also secluded treatment vaults for those wanting more privacy while they enjoy their beauty session.
Fast forward to the evening and CLUB64 members are met with expertly made cocktails and a tranquil spot to unwind in, serving as the perfect precursor to an evening out in Soho. The space itself can be hired for a private party, complete with hair stylists, make-up artists, mixologists and champagne on tap.
During the pandemic and what has been a testing time for many, SALON64 has always been the light at the end of the tunnel for the community: a trusted, safe place that not only provides excellent hair care services but also acts as the social hub we all want to escape to for some much-needed pampering and fun.
To encourage clients to feel comfortable about venturing out in London once more, SALON64 opened a garden terrace in 2020, continuing to offer its services al fresco while still keeping clients safe. It also adapted its way of working in the Zoom-era, offering free hair styling and maintenance advice online, as well as being a friendly face to speak to over a virtual coffee. Nurturing and appreciating the special stylist-client relationship, SALON64 has welcomed its regulars back with open arms since restrictions were lifted, creating a reimagined space where everyone wants to be.
This year, Ricky proudly takes The 64 Group one step further on with the launch of its long-anticipated professional product line. Created following requests from clients who want to take a part of the salon home with them, SALON64’s product launch has been carefully curated with both hair needs and the environment in mind. Fronting the collection – which features the finest natural ingredients to support hair health every step of the way – is the premium Liquid Gold shampoo and conditioner, containing real gold to strengthen hair and bring it back to its healthier self.
With a passion for reinventing the hair industry as we know it, SALON64 continues to be the hot topic of conversation amongst London’s elite and A-listers.
‘We have grown so much in such a short time,’ says Ricky. ‘We are more than just a salon; we are the 64 community. Whether you’re a client of the salon, a member of the club, or a soon-to-be user at home of our haircare line, you are part of the 64 community of creatives. The 64 community is rapidly expanding and a force to be reckoned with.’ You now know where to start your next night in Soho.