In 1830, Charles Tanqueray began a journey to create unmistakable gin influenced by flavours from right across the globe. Three hundred recipes later he landed on the perfect blend of four botanicals, which remains the unchanged recipe of Tanqueray London Dry Gin, its name reflecting both its distillation process and its origin in Bloomsbury, London. Today, Charles Tanqueray’s pioneering spirit lives on through the brand’s range of award-winning gins, and Tanqueray No. TEN adds an ultra-premium offer to his legacy.
Tanqueray No. TEN is inspired by Charles Tanqueray’s pursuit of perfection. It is distilled in small batches using a unique copper still called a Tiny Ten, which holds just 500 litres. During the process, whole grapefruits, oranges, limes and chamomile flowers are distilled alongside the finest hand-selected botanicals to give a flavour that is unmistakably fresh, light and refined. Only the highest quality distillate is used, giving the gin a smooth finish. The result is an explosion of fresh citrus with every sip.
Not surprisingly, the super-premium gin has been garlanded with many accolades since its launch in 2000. Indeed, Tanqueray No. TEN is the only gin in the world to have been inducted into the San Francisco Spirits Hall of Fame.
It’s also a firm favourite with bartenders and mixologists at the world’s top bars, restaurants and hotels. It is, after all, the essential ingredient for a perfectly balanced gin and tonic as its subtle flavours are complemented by ice, premium tonic and a wedge of pink grapefruit.
It is also eminently suitable as a base for top-quality cocktails, which many discovered a renewed interest in during the pandemic, inspired in no small part by Hollywood actor, producer and writer Stanley Tucci and his elegant cocktail videos.
Few embodied the quarantine spirit quite like Tucci and it was perhaps only a matter of time before the world’s favourite amateur bartender partnered with the world’s favourite ultra-premium gin. In an inspired pairing called ‘Tucci and No. Ten: Open for Orders’, the collaboration set out to show that, with the right ingredients, anyone can make the perfect gin-based martini.
In a series of short videos, Tucci mixes the perfect martini – Tanqueray No. TEN, dry vermouth, orange bitters, ice and a pink grapefruit twist, stirred rather than shaken – with Ago Perrone, the Director of Mixology at the Connaught Hotel, which recently came first in The World’s 50 Best Bars for the second year running. Also featuring alongside Tucci are renowned mixologists Claudio Lucolino, Pippa Guy and Jenna Ba as well as Marsha Rener, the head chef at London-based Lina Stores restaurants, who together share all the details on how to make a selection of Tanqueray No TEN cocktails, as well as delectable food pairing suggestions and inspiring hosting tips.
This is also a brand with a social conscience and it is a proud supporter of The Drinks Trust, which provides individuals with practical as well as financial and wellbeing support. Charles Tanqueray set the standard for London Dry Gin. Now, nearly 200 years later, Tanqueray No TEN is doing the same for ultra-premium gin.