The Jockey Club
Featured in Great British Brands 2020
Sporting

The Jockey Club

The heart of British racing

Horseracing is one of Britain’s oldest and most thrilling sports. Supported by a long line of monarchs, as well as the majestic performances of powerful thoroughbreds, racing has developed over centuries to captivate millions of people. The Jockey Club has been at the heart of British racing since 1750. Innovation and a modern approach are as integral to its identity as its rich heritage.

 

Founded by a group of passionate racing aficionados, today The Jockey Club offers the chance to enjoy aspirational lifestyle experiences nationwide. Across its 15 racecourses, The Jockey Club stages some of the nation’s most important sporting events: The Investec Derby at Epsom Downs, which is regularly attended by its Patron, Her Majesty The Queen; the Randox Health Grand National at Aintree and The Festival presented by Magners at Cheltenham.

While The Jockey Club remains synonymous with what has historically been one of Britain’s most exclusive sports, its events and venues are accessible to all

In Newmarket – ‘The Home of Horseracing’ – The Jockey Club Rooms form a unique members’ club and hotel, possessing one of the world’s most impressive and valuable collections of equine art. The Jockey Club runs three major training centres in Newmarket, Lambourn and Epsom Downs, as well as owning The National Stud, where newborn foals gambol in the paddocks.

 

The Jockey Club also runs Racing Welfare, the only charity that supports all people in British Racing. The Jockey Club Live is one of Britain’s largest music promoters thanks to its huge open-air concerts on racecourses across the country; last year Paloma Faith and Jess Glynne were among the many artists who performed.

 

While The Jockey Club remains synonymous with what has historically been one of Britain’s most exclusive sports, its events and venues are accessible to all, with memberships to suit everyone. Under 18s are welcomed on racedays, completely free of charge, and there are incentives for 18 to 24-year-olds to go racing through the Racepass scheme. Although hitherto owning a racehorse has, quite wrongly, been perceived as the preserve of the well-heeled, The Jockey Club is now helping hundreds of people to get involved through shared ownership schemes.

Now, for the first time, The Jockey Club is capitalising on its reputation as one of Britain’s most exclusive, yet accessible, brands by expanding into new areas with exciting licensing opportunities. A long history of successful collaborations and an extensive and diverse customer base offers potential new partners compelling opportunities in 2020.

Passionate about expanding as a globally recognised and relevant consumer lifestyle brand, The Jockey Club continues to thrive in the horseracing, entertainment and leisure industries with an increased digital and physical presence. Customer experience and fan engagement remain key priorities, with immersive experiences on racedays and events at all of The Jockey Club venues giving visitors thrilling days out.

While time spent with The Jockey Club is about escapism, enjoyment and celebration, its mission is to ensure the survival of a way of life and a healthy sport for hundreds of years to come. If racing is life, The Jockey Club is proudly its beating heart.