The King’s Ginger is the perfect winter warmer, a ginger liqueur with a royal past and a thoroughly modern future. It was originally blended by Berry Bros. & Rudd in 1903 for King Edward VII, who used it to keep the winter chill at bay during long car journeys, it was soon adopted by his friends, becoming a fixture at Edwardian high society hunting and shooting weekends. It was the creation of The King’s Ginger which earned Berry Bros. & Rudd its first royal warrant in 1903. Now, the company holds two royal warrants, one from HM The Queen and the other from HRH The Prince of Wales.
The brand has immense pride in its past but is focused on its future. With this in mind, The King’s Ginger has gone to great lengths in recent times to assess and mitigate its environmental impact. Never has it been more important to ensure that every stage of the production process and supply chain has the future health of the planet in mind and that the brand is as socially and environmentally responsible as it can be.
In 2020, a new version of The King’s Ginger was released, its recipe tweaked to make it more appealing to modern tastes. The new iteration of the famous liqueur is now presented in a redesigned bottle reflecting the shape of King Edward’s own portable hunting flask. Every element of the new King’s Ginger bottle is entirely recyclable.
The glass bottle is made from 40 per cent recycled content and the labelling is printed on 100 per cent recycled FSC certified paper. Unlike many ‘recycled’ claims, which require no verification, the FSC Recycled label provides assurance that all the wood or paper in a product has been verified as genuinely recycled. Likewise, production of The King’s Ginger was recently repatriating to the UK, thereby reducing the average pack miles travelled by 91 per cent.
The King’s Ginger is proud to support The Prince’s Countryside Fund by giving it ten per cent of its profits. Established by HRH The Prince of Wales in 2010, the fund exists to improve the prospects of family farms and the quality of rural life. The vision of The Prince’s Countryside Fund is of a confident, robust, sustainable agricultural and rural community, which is universally appreciated for its vital contribution to our British way of life and fit to support future generations. These aims resonate perfectly with the history and modern ethos of the brand.
In 2021, the partnership between The King’s Ginger and the historic Mitre Hotel in Hampton Court – which reopened two years ago and was named Best New London Hotel 2020 by The Sunday Times – resumed, celebrating the shared royal historical connections of the liqueur and the hotel.
The annual collaboration centres on The King’s Ginger Winter Terrace where, during autumn and winter, mixed drinks, including King’s Ginger Hot Chocolate, Mulled Cider, and King’s Ginger Penicillin, a life-enhancing combination of the ginger liqueur, lemon, honey and Islay whisky, were served. These drinks are easy to imagine and even easier to drink.
Having recently updated itself for the 21st century, The King’s Ginger can now look forward to converting new generations of fans to this delicious tipple.