Ward & Co

Creating distinctive interiors with integrity and imagination

Ward & Co is an award-winning London-based interior design and interior architecture firm, run by mother and daughter duo Sarah and Rosie Ward. Originally established in 1986 as ‘Interiors by Sarah Ward’, the studio rebranded to Ward & Co last year in celebration of Rosie’s long-standing contribution to the business. The firm’s design experience spans both the commercial and residential sectors, having delivered interiors for boutique hotels, restaurants and clubs as well as an impressive range of residential projects in the UK and abroad, from historic country estates and modernist developments to coastal retreats and alpine escapes.

Over the past 35 years, the studio has gained a reputation for delivering classic contemporary designs with bold flair, offering an authentic and highly personalised approach to interior design. The team’s respect for culture and context is consistently considered, enabling them to deliver impressive spaces which stand the test of time. Under Rosie’s guidance, the look and style of the brand has evolved, progressing down a more contemporary path whilst also incorporating new ways of living as a result of the pandemic.

As a family business, Ward & Co offers a unique proposition. Sarah and Rosie’s relationship allows for maximum collaboration and agility.

As a family business, Ward & Co offers a unique proposition. Sarah and Rosie’s relationship allows for maximum collaboration and agility and clients enjoy the combined expertise, insight and imagination of these two Creative Directors. First and foremost, Sarah and Rosie are always conscious of the brief when it comes to improving their clients’ lives.

In order to deliver functional yet aspirational spaces, the duo takes the time to understand fully how each client lives and how they will use the space. They take into account family and staffing arrangements, working habits, likes and dislikes. Culture, passions and lifestyle are also incredibly important and always feed into the team’s designs, whether it be dedicated space for private artworks or supercar collection, or the desire for a spice kitchen or prayer room. By investing heavily in their clients’ physical and emotional needs, Ward & Co is able to deliver concepts that are perfectly tailored to each client’s needs and lifestyle, to continue to make their clients’ lives easier and more joyful.

This year, the studio has forged partnerships with leading industry suppliers such as Muse Design, becoming the exclusive UK stockist for this Far East-inspired lighting, accessories and accent furniture brand. Ward & Co is also a passionate supporter of local artisans, working closely alongside some of the industry’s finest British independent craftspeople, artists and designers to deliver projects of real longevity and authenticity. Similarly, eager to share their invaluable experience and break down difficult barriers, Sarah and Rosie now hold regular mentoring sessions, coaching budding interior designers and helping them to study and hone their craft via practical and real-life experiences.

Over the past 12 months, Ward & Co has celebrated wins domestically and overseas, including an elegant apartment overlooking Covent Garden’s famous piazza, a breath-taking villa in Antigua, a farmhouse in Suffolk and townhouses in Marlow and Kensington. The studio is now looking ahead to expanding the team to enable it to deliver more projects than ever before.