Queensway Village? The Bay? Inside The Development Transforming This Hyde Park Patch

It was while catching up with a celebrity client of his that real estate mogul Daniel Daggers happened to mention the regeneration of Queensway and Bayswater. The client said: ‘Oh, you mean The Bay?’ And so a new moniker was coined. 

Whether you want to call it The Bay or – as property developers Vabel have coined – Queensway Village, this little pocket north of Hyde Park is getting a £3bn facelift. For many (myself included) Queensway has long felt like an unnecessary stop on the Central Line on the way to Notting Hill Gate – adding another minute to my journey while no one gets on or off. Unless you lived there, why would you? A rusted chain of souvenir shops, mobile phone repairers, bookies, and fast-food outlets between Paddington and Notting Hill, Queensway has always felt worlds away from the nearby Kensington Gardens, Knightsbridge and Mayfair.

But that is soon set to change. In April 2026, The Whiteley reached completion. A dilapidated department store turned luxury property development, the project now boasts 139 apartments, Britain’s first Six Senses wellness hotel, 20 shops and restaurants, a Third Space gym, and an Everyman cinema. Since then, the attractions have only increased. Jeremy King – one of the capital’s top restaurateurs – opened The Park on the corner of Bayswater Road. New Hyde Park gates are being added, Parisian-style restaurants are being founded, a wellness space is being opened, a Blank Street and a Barry’s will be built, and a WholeFoods is on its way. 

Though The Whiteley kickstarted the change, other property developments are soon set to join – most notably, Vabel Townhouse. Starting from £1,750,000 for a one-bedroom apartment and up to £5,850,000 for a three-bedroom apartment, these homes are screaming out for high-end buyers. Inspired by the Victorian townhouses of the surrounding streets, Vabel Townhouse translates their elegance, proportion and craftsmanship into something more modern. Inside: tactile interiors, communal green spaces, a private gym and wellness space.

Alongside two ground-floor commercial units (one of which has already gone to the WatchHouse coffee shop), the development includes a total of 28 homes. Of those 28, five are now fully furnished – and we got a sneak peak inside. Designed by Vabel’s in-house team, the interiors combine traditional craftsmanship with the modern luxuries of underfloor heating, noise-reducing walls, triple-glazed windows, walk-through wardrobes, integrated storage, and – most importantly for the modern buyer – air conditioning. 

At completion, a third of the development is set to be fully furnished – a response to the growing desire for faff-free, turnkey homes among high-end clients. So too will residents enjoy the benefits of 24-hour concierge, security services and secure underground parking. Vabel will also continue to retain the freehold behind the point of sale, continuing to manage and maintain the building after residents move in – and so quell any fears inspired by the horror stories of poorly constructed new builds where residents’ apartments have been left to dilapidate. 

But Vabel’s impact doesn’t stop there. Working in partnership with Bourne Capital, Vabel are set to transform the whole southern end of Queensway into (what they’re calling) Queensway Village. As well as their Vabel Townhouse development, the studio have secured planning consent for Queensway Parade – a 200,000 sqft mixed-use regeneration project featuring 94 new homes alongside shops, cafés and public realm improvements. As Daniel Baliti, managing director and co-founder of Vabel, explains ‘we are investing in what is rapidly becoming one of London’s most desirable neighbourhoods, shaped by new homes, independent businesses and a vibrant community.’

Though gentrifying the area, as a longtime Queensway resident, DDRE Global CEO and founder Daniel Daggers (one of the two sellers, alongside Savills), insists the character of Queensway is being preserved. Comparing the area to the Upper West Side in New York he says, ‘the fundamentals geographically were always there, but the housing supply and amenities had yet to catch up. That is now changing. With one of the world’s most iconic parks on its doorstep, Mayfair minutes away, and an increasingly influential mix of brands, restaurants, and businesses shaping the area, this is a neighbourhood whose trajectory is clear.’

Find out more at vabeltownhouse.com