Introducing GBB Live

Since its launch in 2014, the Great British Brands Awards Party has become a cornerstone of the luxury calendar – a ritzy, red-carpet celebration of the brands that best define British heritage, craftsmanship, and innovation.

In 2026, Country & Town House is proud to unveil an exciting new extension to the event. Introducing GBB Live – a daytime summit on Thursday 12th February 2026 that will precede the evening’s celebrations, bringing together thought leaders and key decision-makers from the worlds of fashion, design, travel, automotive, beauty and lifestyle for an afternoon of panel discussions, keynote speeches and lively debate.

The event is a new high-level, editorially curated forum that will unite the industry’s brightest minds and most influential brands, bringing Great British Brands to life for a growing members’ community.

GBB LIVE: New Frontiers will explore

• The Great Debate: East vs West, breaking into global markets and strategies for brand scaling 
• Innovation in AI, data, and technology, and how to use it effectively in the luxury sector
  
• Marketing, storytelling and experiential ideas to attract Millennials, Gen Z, and future consumer mindsets
  

Event Schedule

Date: Thursday 12th February 2026
Time: 2:30 PM – 7:00 PM (followed by the GBB Awards Party)
Location: Town Hall, Kings Cross (townhall.co.uk)
Audience: 180 senior leaders, founders, creatives and decision-makers from the UK’s most exciting luxury brands