Welcome to Future Icons, proudly presented by Country & Town House.

In partnership with Polestar.

Future Icons is the UK’s most exciting celebration of joyful purpose and ethical leadership, spotlighting the brands and individuals driving positive change for people and planet.

A year-round initiative, Future Icons is an awards programme for ethical brands, an editorial platform championing change for the better, an ethical shopping directory and the publication of an  annual Power List of names who make good things happen. It culminates in a transformational event each autumn where  leaders, innovators and changemakers convene for a day’s programme of keynotes, panels and networking opportunities.

Entry for the 2027 Future Icons Awards is now closed, but check back in spring 2027 for the launch of the 2028 awards.  The annual Power List is editorially curated, chosen by Country & Town House and the previous year’s list. Check back to see who makes it for 2028.