Annoushka is the eponymous fine jewellery brand of British jeweller Annoushka Ducas MBE. Launched in 2009, Annouskha designs jewellery as a ‘woman for women’ and pieces to be worn not just for occasions but everyday life. An intuitive designer, Annoushka is renowned for her intricate yet innovative craftsmanship and ability to tell stories through the playful myriad of jewels in her collections. Exclusively hand-crafted in 18ct recycled gold, diamonds and precious gemstones, each piece is made to be worn and treasured forever. The brand has garnered a high-profile following, including the Princess of Wales, who wears an Annoushka eternity ring.


  1. The Brilliant Breakfast, an initiative founded by Annoushka in 2020, has raised £2.4 million to support disadvantaged young women to live, learn and earn through The Prince's Trust.
  2. Annoushka uses recycled metals to avoid the negative impacts of mining and works with suppliers to improve the transparency of their supply chains.
  3. The brand only works with suppliers who can commit to their Supplier Code of Conduct, in line with the International Labour Organisation guidelines.
  4. Annoushka nurtures young creative talent, working with Central St. Martin’s College of Art and Design.
  5. In 2023, Annouskha launched Knuckle, the brand’s first unisex collection.

Accredited or assessed by

Positive Luxury: Positive Luxury's Butterfly Mark is awarded only to brands meeting higher and higher standards for people and nature. Each brand has to undergo a comprehensive assessment built on the foundation of international agreements, global frameworks and standards, and even potential upcoming legislation. Brands have to recertify every two years.