Fabrics, Walls & Floors
Amy Kent Bespoke Rugs
Beautiful authentic rugs, made to order and hand crafted in India and Nepal

Inspired by life and mindfully made: that’s the ethos behind Amy Kent’s beautifully crafted bespoke rugs. The company began in 2005 when Amy was working for an interior designer and realised that there was a gap in the market for high-quality, one-off pieces that don’t cost the earth. After putting together a portfolio of designs, she went to stay with a family friend in India who suggested a visit to Bhadohi, a rug-making region around Varanasi. She had a lucky break, meeting a husband and wife team who have produced her handwoven, knotted rugs ever since (some are also now made in Nepal).


What sets Amy apart is her personal, one-to-one approach to the business. There’s no showroom (the rugs are stored in a converted stable); instead she prefers to travel to a client’s home to meet either the owners’ or their interior designer, rolling out the samples in-situ and helping them decide on the pattern, size and colours (there are hundreds to choose from) that best suit the surroundings. Designs can be completely adapted, whether someone is looking for a square or round rug, or a runner. If nothing appeals, she will work with the client to create a fresh piece from scratch. Amy then creates a life-like CGI visual of the design, often superimposing it onto a photo of the room it’s intended for, to give the most accurate impression of what the finished product will look like. A bespoke service from start to finish, the result is unique, made-to-order rugs that fit perfectly in any style of home.

I love working out what a rug needs to provide for a particular space – whether it’s texture, warmth or seen as a piece of artwork for the floor

‘I want to create rugs that work for each individual’s interior and lifestyle,’ says Amy, whose wide range of influences include the countryside around her, architecture and geometric shapes. ‘Sometimes I am brought in because a client has seen a design they have completely fallen in love with and everything else in a room is based around that, or I come in last when they want a rug that pulls everything together. I love working out what a rug needs to provide for a particular space – whether it’s texture, warmth or seen as a piece of artwork for the floor.’


Alongside her own designs, Amy regularly teams up with other creatives such as artists, photographers and designers, too. Her first collaboration was with her artist sister Lucy Kent on an ‘art on rugs’ range; this was followed last year by a series of rugs with florist and stylist Willow Crossley that each reflects a different season. In September she is launching a new collection at Chelsea Design Centre with Rapture & Wright, a design duo specialising in handprinted fabrics and wallpapers. The four rug designs are each based on their prints and include Moroccan-inspired ‘Medina’ and ‘Moorish’ designs.

Future plans include working with Gabby Deeming, founder of Daydress, translating her blockprint dress designs that are printed in Jaipur, into rugs. She will also be continuing her ongoing collection of ‘Recycled Rugs’. These are flatweave rugs in fun, geometric patterns woven from leftover wool that has been dyed for custom orders in Kathmandu – a great way to reduce wastage and build up a small stock for those who would rather purchase a rug immediately. Amy is also looking at extending this recycled concept to her producer in India, focusing on hand-knotted pile rugs with a patchwork design.

Amy Kent Bespoke Rugs +44 (0)1666 715151

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