George Smith
Makers of beautiful, enduring, comfortable furniture

George Smith is an experienced maker of exceptional upholstered furniture for prestigious projects around the world. Originally founded as a boutique shop specialising in Howard-style furniture, the company has grown steadily and now boasts the largest team of master upholsterers in the UK. With a 35-year track record in delivering high profile hospitality and residential projects, it partners with clients to create inspirational, bespoke furniture. George Smith pieces can be seen in iconic locations including Annabel’s in Mayfair, Ian Schrager’s PUBLIC Hotel in New York and the Soho House member’s clubs, as well as in family homes across the globe. Its furniture can also now be found in Auriens, Chelsea, the ultimate in later living accommodation. George Smith worked closely with the designers of Auriens to develop custom pieces, each of which help provides residents with autonomy and confidence while staying inherently stylish.


United by passion and enthusiasm, the George Smith team believes in quality and service without compromise to provide beautiful, enduring, comfortable pieces. Its flagship showroom is located on the King’s Road in London, where clients can see first hand the extensive collection of sofas, chairs, chaises and stools, all in a variety of designs and fabrics to suit both contemporary and classic interiors. George Smith also has a presence in the US, with showrooms in the design districts of New York and Los Angeles, and numerous global partners. The beating heart of the company is the factory in the north of  England where each piece of furniture is meticulously handcrafted using a fusion of traditional techniques, precision technology and natural materials.

With a 35-year track record in delivering high profile hospitality and residential projects, George Smith partners with clients to create exceptional upholstered furniture.

Quality has always been fundamental to George Smith. Using only the best, responsibly sourced materials, the team ensures every handmade piece is comfortable, beautifully finished and built to last. Frames are guaranteed for 25 years, meaning that furniture is passed down through generations; these are timeless heirlooms that are built to stand the test of time. Production is all in-house, which provides assurance that each piece is made using exceptional craftsmanship from start to finish. In autumn 2021 George Smith launched the Sims Hilditch collection, comprising the Emma chair, sofa and ottoman designed by Sims Hilditch. Once again, the company has brought to life the design team’s aesthetic and ethos in a truly unique way.


Continuing to meet new requirements, George Smith recently introduced an unrivalledQuick Ship service, displaying an array, of its bestsellers in selected fabrics handmade to order and delivered in four weeks.


In October 2022, George Smith will be launching its dreamiest collection yet, introducing a range of crafted headboards and bed bases. The new bed range will expand the signature collections and be fully upholstered in its own fabrics. In addition, George Smith will be taking a big step into the great outdoors in 2023. Having created bespoke, luxury outdoor furniture for years, the company has decided to make it official and launch a specialised range, upholstered in George Smith outdoor fabrics. An exciting new development for this everevolving brand.

George Smith, 587-589 King’s Road, London SW6 2EH

+44(0) 20 7384 1004

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