George Smith
Makers of beautiful, enduring, comfortable furniture

George Smith is a globally recognised furniture brand able to meet any upholstered product requirements. Originally founded as a boutique upholstery shop specialising in Howard-style furniture, it has grown steadily and now has the largest team of master upholsterers in the UK. With a 35-year track record in delivering high profile hospitality and residential projects, George Smith partners with clients to create inspirational bespoke furniture. A variety of pieces can be found in iconic locations, including Annabel’s in Mayfair, Ian Schrager’s Public Hotel in New York and the Soho House members’ clubs.


United by passion and enthusiasm, George Smith is a maker of beautiful, enduring, comfortable pieces, and believes in quality without compromise. Its flagship showroom is located on the King’s Road in Chelsea where clients can see first-hand the extensive collection of sofas, chairs, chaises and stools, all in a variety of classic designs to suit both contemporary and traditional interiors. George Smith also has an established presence in the US, with further showrooms in the design districts of New York, Los Angeles and Chicago, in addition to its numerous global partners. The beating heart of the company is the factory in the north of England where each piece of furniture is meticulously hand crafted using a fusion of traditional techniques, precision technology and natural materials.


 The beating heart of the company is the factory in the north of England where each piece of furniture is meticulously hand crafted

Sustainability has always been integral to George Smith, and this resonates in the way its products are made and the choice of materials. Frames are guaranteed for 25 years and furniture is handed down through generations, requiring nothing more than a fabric change, resulting in heirlooms that can be revived time and time again. Production is all in house which provides flexibility when it comes to ensuring eco-minded practices. For example, Tulipwood – usually a less desirable option due to colour variations – is used in the concealed internal frames. A more sustainable option, it replenishes quickly through natural growth. Looking forward, the next focus is to remove the need for plastic packaging through reusable quilts and fully recyclable paper-based materials.


This year has been an incredibly busy one for George Smith. In spring, the company added a sizable range of fabrics to its core collection; carefully chosen and thoughtfully organised to offer clients a library of options. Comprising 300 colourways, the collection is designed to offer exclusive complementary and contrasting combinations in a variety of velvets, wools, herringbones and linens. These are currently on display in the UK and US showrooms, as well as on the website.


Over the years George Smith has collaborated with a raft of talented designers on capsule collections. These include Commune Design’s take on English classics, reimagined for a casual Californian lifestyle, and Ilse Crawford’s range of tactile, simple pieces with honed dimensions to support the changing sedentary habits of modern living.


Looking ahead to October, George Smith is excited to launch a new collection with interior design studio Sims Hilditch, whose elegant and contemporary English style makes it the perfect partner. Once again, the company will bring to life a bring to life a design aesthetic and ethos in a truly unique, George Smith way.

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