Design Services
Ward & Co
The design studio delivering refined, classic modern interiors

Run by mother daughter duo Sarah and Rosie Ward, studio Ward & Co spans both commercial and residential sectors. From historic country estates to modernist developments, coastal retreats to alpine escapes, it has delivered an impressive range of projects. Originally established in 1986 as ‘Interiors by Sarah Ward’ – and recently rebranded to celebrate Rosie’s long standing contribution to the business – the pair have gained a reputation for delivering classic contemporary schemes with a bold flair, and an authentic, highly personalised approach to interior design.


As a family business, Ward & Co offers a unique proposition: Sarah and Rosie’s relationship allows for maximum collaboration and agility, and clients enjoy the combined expertise and imagination of two creative directors at the helm. The studio’s work stands out for its clean lines and neutral tones threaded with confident colour across a variety of textures and patterns. This, combined with bespoke effects on joinery and thoughtfully considered lighting schemes, creates its signature style.


‘We tend to work within a specific “season” when it comes to colour; this allows us to deliver maximum impact in an elegant and subtle way,’ explains Sarah. ‘Working with a spectrum of colours, for example, the calm, warming tones of autumn, provides a great opportunity for creativity while still maintaining continuity and sense of flow throughout.’

We often look back at projects we completed 10 years ago and find them very current; they can easily be adapted over time as a client’s needs evolve

Recently completed projects include an apartment directly overlooking Covent Garden; a beachfront villa in Antigua; a listed property in Suffolk; and townhouses in Marlow and Kensington.


Whatever the team is working on, their respect for culture and context is examined through a contemporary lens, enabling them to deliver impressive spaces that stand the test of time. ‘We often look back at projects we completed 10 years ago and find them still very current; they can easily be adapted over time as our clients’ needs evolve,’ continues Sarah. ‘Above all else, a home should be a welcoming place in which to relax and escape the daily stresses of life.’


Sarah and Rosie share a deep rooted passion for travel and this often translates into their projects as a marriage between modern design, traditional British elegance and a timeless quality. Rosie’s extensive visits to European countries and Sarah’s childhood spent in the Far East has instilled in the studio a wealth of knowledge; the exposure to diverse cultures, striking architecture and varied landscapes around the world has inspired numerous designs over the years.

Ward & Co takes on conservation, renovation and redesign commissions, working harmoniously with planning consultants where necessary, to finish projects on time and within budget. The studio’s dedicated interior architects combined with the wider team’s technical expertise in spatial planning, ensures interior and exterior layouts are always functional and fitting, for each unique design brief. ‘Many designers can create a beautiful space, but there is a whole other level that needs to be considered to make that space truly liveable, and that comes down to understanding a client and their needs,’ Sarah concludes.

Over the next year, the studio will complete a boutique hotel, a furnishing project in London’s West End, a penthouse in St John’s Wood and a multi-unit residential development in Mayfair.

Ward & Co Michelin House, 81 Fulham Road, London, SW3 6RD +44 (0)20 3667 7796

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