British Beauty Week 2025: What To Expect
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43 minutes ago
The biggest celebration of British beauty comes back to the capital this October
From skincare to perfume and makeup, Britain is home to some of the world’s most renowned beauty brands. These are being celebrated in British Beauty Week, the British Beauty Council’s annual event – which returns from 20 to 26 October 2025, complete with an exciting line-up of panel discussions, masterclasses and events.
‘British Beauty Week is returning for the sixth year and it’s set to be bigger – and better – than ever,’ said Millie Kendall OBE, CEO of the British Beauty Council. ‘Beauty has a unique opportunity to propel creativity and responsible technology at a time when we need it most. This is the perfect moment to spotlight our success and take beauty to the next level.’ Here’s what to expect from this year’s edition.
British Beauty Week 2025: A Guide
What Is British Beauty Week?
Taking place each October, British Beauty Week is a nationwide event celebrating the beauty industry in Britain – and spotlighting its brands, creatives and socio-economic impact. The week-long event typically consists of a series of exciting virtual and in-person activities, masterclasses, panels and industry discussions.
What Is This Year’s Theme?
This year, British Beauty Week takes a new theme: ‘The Future of Beauty’. With this in mind, events throughout the week will dive more deeply into the topics of innovation (think AI-powered technologies and sustainable manufacturing techniques), upcoming consumer trends, the next generation of talent and what’s next for the UK beauty industry.
When Is It?
British Beauty Week runs from Monday 20 – Sunday 26 October 2025.
Where Is It?
Events take place throughout the UK, but the main British Beauty Week hub is in London – with its flagship Industry Hub event hosted at the Royal Society of Arts (RSA House, 8 John Adam Street, London, WC2N 6EZ). A number of activations and masterclasses also take place in Covent Garden, which is home to a long list of beauty shops and counters. Outside of London, you can find pop-ups located in the likes of Manchester and Yorkshire – as well as online events running throughout the week.
British Beauty Week 2025: The Highlights
In Conversation With Johnnie Sapong
Kicking off British Beauty Week with a bang is Johnnie Sapong. The globally renowned hairstylist is a legend in the industry, splitting his time between London, Milan and Paris fashion weeks, and boasting a celebrity client list featuring the likes of Natalie Portman, Jude Law, Naomi Campbell and Sienna Miller. This event will see Sapong sit down for a conversation with Millie Kendall OBE and Nicky Pope to discuss his career (including plenty of memories from backstage) as well as the hairstylist’s predictions for the future of beauty.
When: Monday 20 October 2025 (4–6pm)
Where: Electric Space, 11 Rathbone Pl, London W1T 1HR
Tickets/Sign Up: britishbeautyweek.co.uk
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The Sessions At The Industry Hub
The British Beauty Council will once again take over the Royal Society of Arts for its annual Industry Hub activation. Consisting of insightful sessions, activations, demonstrations and conversations with leaders from across the industry – all centred around this year’s British Beauty Week theme – the day will bring together some of the brightest names in the British beauty industry.
This year’s panel topics include:
- Nurturing the Next Generation: Supporting beauty’s talent at every age
- Talking About My (Re)generation: Unpacking the ‘IT’ trend
- Predicting Tomorrow’s Beauty, Today: Exploring the Future of Beauty
- Beauty’s Race to Win: Unlocking the sport opportunity
- Predictions for Beauty’s Online Future: AI and beyond
- Beauty’s Gone Beyond Plant-Based: Unlocking the power of bio-beauty
You can buy tickets to individual sessions or grab an all-day pass that includes entry to all the events scheduled at the Industry Hub on 22 October.
When: Wednesday 22 October 2025
Where: Royal Society of Arts (RSA House, 8 John Adam Street, London, WC2N 6EZ)
Tickets/Sign Up: britishbeautyweek.co.uk
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Packaging Solutions Summit 2025
The British Beauty Council will once again be hosting the Packaging Solutions Summit, an annual event that brings together leading innovators from across both beauty and packaging to showcase achievable alternatives to plastic packaging.
When: Thursday 23 October 2025 (8.30am–11pm)
Tickets/Sign Up: Note that this is an invite-only event, but you can check out the details at britishbeautyweek.co.uk
Pure Beauty Awards
One of the most glamorous nights of the week takes place over on Park Lane, where the Pure Beauty Awards will be hosting its 2025 winners ceremony. Offering a front row seat to the industry’s best names and talents, the event invites attendees to get their networking boots on – as well as indulge in some sparkling wine and a three-course gourmet dinner from the chefs at Grosvenor House. There’ll also be an after party to attend, as well as some pretty mega goodie bags to take home.
When: Thursday 23 October 2025 (6pm until late)
Where: Grosvenor House (86-90 Park Lane, London W1K 7TN)
Tickets/Sign Up: britishbeautyweek.co.uk
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SkinCycles Masterclass
Alice Henshaw, founder of SkinCycles, will be hosting a British Beauty Week masterclass in partnership with Harrods, The British Beauty Council and Positive Luxury. The session will dive into the science behind skincare, as well as the future of beauty and the role sustainability will have in shaping it.
When: Friday 24 October 2025 (6pm)
Where: Harrods (87-135 Brompton Rd, London SW1X 7XL)
Tickets/Sign Up: harrods-events.appointedd.com
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To get an overview of all the events happening this week, check out the full schedule at britishbeautyweek.co.uk
How To Get Tickets
Some events require pre-booking, for others you can simply turn up or tune in online. britishbeautyweek.co.uk
