These innovators blend science, nature and ethics to create products that nurture both planet and person.
Founded by architect-turned-aesthetician Emilie Jaspers and her husband Ed Pycraft, Star Seed is redefining regenerative beauty. Its fully waterless, preservative-free formulations are powered by whole-plant actives and produced through a closed-loop, small-batch process that regenerates both skin and soil. From tackling corruption in the supply chain to creating transparent, circular production models, the brand demonstrates how ethics and innovation can scale hand-in-hand. Verified by 14 eco-labels and reinvesting ten per cent of profits into reforestation and education, Star Seed embodies beauty with measurable impact.
‘To make a preservative-free, waterless range that works is innovation and creativity at a different level. I’m truly in awe of all that they have achieved.’ – Joanna Jensen
‘Absolutely excellent products. I want this brand to scale and to be very successful.’ – Julietta Dexter
Created by Emma Heathcote-James, Eco Warrior by Little Soap Company is proof that sustainability can thrive at scale. The brand’s solid soap bars have revolutionised the high street, offering a credible, plastic-free alternative that combines affordability with integrity. Refusing to compromise under supermarket pressure, Eco Warrior has remained steadfast in its mission to create effective, low-impact personal care – all while educating consumers and championing British manufacturing. Certified B Corp, Vegan, Cruelty Free and Made in Britain, it represents the future of everyday sustainability made simple.
‘An excellent example of scalable, mass-market sustainability, consistently challenging industry norms while maintaining plastic-free integrity.’ – Victoria Brownlie MBE
‘Attention to detail and a genuine commitment to the cause – very impressive.’ – Tori Tsui
Founded by Laura Crawford, Mama Bamboo is setting new standards for sustainability in the baby care industry. From pioneering fully compostable nappies and wipes to campaigning for national nappy waste reform, the brand leads with integrity and purpose. As one of the world’s highest-scoring B Corps in its sector, Mama Bamboo combines measurable environmental impact with social responsibility – from ethical manufacturing and carbon-neutral logistics to funding education and clean energy projects. This is sustainability with heart, proving that circular innovation and systemic change can begin at home.
‘Extremely impressive commitment to not just a 360-degree sustainability model but also generating a broader agenda for change across society. It’s clear from the detailed responses that a huge amount of energy and thought leadership is going on at Mama Bamboo.’ Lucy Johnson
Founded in 2017 by Emma Bunton and Christopher Money, Kit & Kin has become a trusted name for families seeking eco-conscious baby essentials that genuinely deliver on performance. The brand’s mission – to be kinder to you, planet-conscious, and protect our future – runs through every aspect of its operations. From protecting over 4,000 acres of rainforest through its partnership with the World Land Trust to supporting midwifery and education in remote communities, Kit & Kin blends business with purpose. As a certified B Corp, it continues to lead with transparency, compassion and measurable impact.
‘Very impressed by all that Kit & Kin has built and is planning for – their goals are meaningful and making good progress. Supporting midwifery in underserved areas is particularly inspiring.’ – Sallie Berkerey
With its 100 percent organic extrait de parfums and world-first Cleaner Burning Candle™, NYITA is setting a new benchmark for ethical luxury. Each scent is hand-crafted in the UK using only natural ingredients – no synthetics, no petrochemicals – and sourced directly from regenerative farms and artisan distillers around the world. Complete transparency underpins every decision, from fair-trade sourcing to biodegradable packaging, proving that true luxury can be as responsible as it is sensual.
‘In a world of chemical heavy products, NYITA stands out for proving that you can be responsible. I love the fact that every detail – from its hand-distilled botanicals to its pioneering cleaner-burning technology – is engineered for this purpose.’ – Lucy Cleland
Rituals has set a new global benchmark for how luxury and purpose can coexist. With its Certified B Corp status and 10 percent Net Profit Pledge, the brand has embedded responsibility at the core of its business model — aligning growth with positive impact. Its €26 million inaugural pledge year supported initiatives from UNICEF’s Global Coalition for Youth Mental Health to biodiversity protection and ocean restoration. Judges praised Rituals for its pioneering leadership in circularity, social wellbeing and sustainable supply chains, proving that soulful living and scalable impact can thrive side by side.
‘An outstanding submission, demonstrating a gold-standard approach to responsible brand management and seamlessly embedding purpose into profit. Rituals presents a resilient, scalable model where global growth and social and environmental responsibility are aligned.’ – Victoria Brownlie MBE
‘A compelling entry. I had no idea that Rituals were thinking so deeply and were so broad, yet specific in their efforts. It feels like a very good social as well as environmental programme is being executed – and at scale.’ – Julietta Dexter
Founded in 2017, WUKA (Wake Up Kick Ass) is a certified B Corp and the UK’s first brand to launch reusable period underwear – transforming menstrual care through innovation, inclusivity and sustainability. Its pioneering products replace billions of single-use disposables with high-performance, comfortable and eco-conscious alternatives, while campaigns such as Periods Are Not a Penalty and WUKA for Schools have driven national awareness and legislative change. From carbon-neutral manufacturing to education programmes in over 600 schools, WUKA is proving that purpose-driven business can deliver real social and environmental impact.
‘WUKA’s entry was truly outstanding, demonstrating a holistic and system-changing approach that extends far beyond its product. They are not just selling sustainable period pants; they are leading a period revolution built on measurable social and environmental action. Every answer showcased how they are using their independent status to drive high-impact, systemic change toward global equity and sustainability.’ – Victoria Brownlie MBE
Scandinavian Biolabs is transforming the global haircare market with its plant-powered, clinically tested Bio-Pilixin® Formula – a naturally derived, non-drug alternative that supports hair growth and scalp health. Rooted in Danish design and ethical production, the brand blends science and sustainability through local manufacturing, plastic neutrality, and transparency at every stage of its supply chain. With over 150,000 customers worldwide and a mission to destigmatise hair loss, it’s leading a new era of responsible innovation.
‘A great example of scientific innovation meeting social purpose. Scandinavian Biolabs make an impressive step forward for a sector long dominated by pharmaceuticals.’ – Lucy Cleland
Ches Editions is redefining what natural luxury haircare can be. Created by Francesca Barrow and made entirely in England, the brand fuses performance with purpose – replacing silicones and polymers with its proprietary plant-based alternative, ULTIMCOMPLEX™, which delivers salon-level results without environmental harm. With 100 percent ISO 16128-certified natural formulations, fully recyclable packaging, and a mentoring-driven digital platform The Gloss List, Ches Editions merges glamour with integrity.
‘Highlights are the commitment to British manufacturing, ingredient transparency, and mentorship-style content. A thoughtful, forward-thinking brand.’ – Olivia de Courcy
Where science meets nature in pursuit of true wellbeing, Wildsmith Skin delivers performance-led skincare rooted in botany and regenerative principles. Anchored at The Bothy by Wildsmith on Hampshire’s Heckfield Estate, the brand combines biodynamically grown botanicals with cutting-edge lab actives to create effective, sustainable formulations. In 2025, Wildsmith became one of the first luxury skincare houses to introduce fully compostable Vivomer packaging by Shellworks – a breakthrough biopolymer that leaves no trace. With FuturePlus Impact Certified status, Vegan Society and Cruelty Free accreditations, and an open-supply chain ethos, Wildsmith Skin continues to model what circular luxury looks like in action.
‘Excellent across all areas – particularly the early-adopter introduction of Shellworks packaging. Wildsmith has the advantage of local sourcing and production, and it will be imperative for them to maintain supply-chain clarity as they expand. Great to see biodynamic principles and eco-psychology woven into their corporate philosophy. A very strong entrant.’ – Lucy Johnson
Rituals continues to lead the way in embedding purpose into profit, combining luxury skincare with social and environmental impact. The brand’s Certified B Corp status and 10% Net Profit Pledge underpin a business model where wellbeing and responsibility sit at the heart of global growth. In 2024, it donated €26 million to initiatives such as UNICEF’s Global Coalition for Youth Mental Health and War Child’s trauma-response programmes, while advancing supply-chain transparency and circular innovation. Rituals is proving that ethical ambition can thrive at scale.
‘Great to see how a brand is using its influence and profits to contribute to global wellbeing and social impact initiatives, as well as strategise around blocks in making a global brand’s supply chain as sustainable as possible. A very well-written nomination, backed with clear evidence.’ – Olivia de Courcy
Founded in 2013 by nutritional therapist Henrietta Norton, Wild Nutrition, the Lewes-based B Corp, has built a business with integrity, community and science-backed women’s health at its core. From pioneering refillable packaging that has diverted over 130 tonnes of material from waste streams to establishing a 4,000-strong practitioner network educating healthcare professionals on the gender health gap, Wild Nutrition is creating systemic change. Their ‘Community-as-a-Service’ model now connects over 370,000 women, championing transparency, ethical sourcing and the principle that true wellbeing begins with knowledge and care.
‘Women’s health has been overlooked for too long. Wild Nutrition is more than a supplements brand, their founder Henrietta Norton is encouraging women to take control of their wellbeing. Her mission is to close the gender health gap for good.’ – Aisling Connaughton
Lisa Franklin Clinic Privé is pioneering a new era of integrative, ethical aesthetics. Guided by five pillars – skin, eyes, body, hair and mind – the clinic brings together doctors, nurses and regenerative medicine experts to deliver results-led, holistic care. As one of London’s first B Corp-certified aesthetic clinics, it blends advanced science with conscious luxury, embedding sustainability through initiatives such as its Handle partnership for circular packaging and its closed-loop recycling scheme.
‘Lisa Franklin Clinic Privé shows us what modern luxury can look like – clinical excellence plus compassion and integrity. Their B Corp status, regenerative approach and commitment to circularity are a guiding light for others to folllow.’ – Lucy Cleland
‘A small idea beginning at a kitchen table in the Cotswolds, Eco Warrior is now transforming how Britain washes. By replacing single-use plastics with solid soap bars for every stage of your daily routine, founder Emma Heathcote-James has built a brand that is ethical and effective. Refusing supermarket pressure to compromise on plastic-free integrity, she’s shown that change at scale can be both accessible and authentic. Congratulations.’ – Lucy Cleland
