Jam Blonde Is The Sweetest Hue For Summer 2025
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1 day ago
Sugary sweet and chicly lived-in, jam blonde is coming for the salon
Looking to give blonde strands the low-maintenance treatment? Embrace those brassy hues with the latest hair trend: jam blonde. Effortless, richly golden and (best of all) easy to care for, this is the colour we’ll be stepping into this summer.
What Is Jam Blonde?
‘Jam blonde is made up of a golden blonde hue, infused with orange and yellow ribbons that are blended seamlessly throughout to add depth and dimension to the base colour,’ explains Nicholas James, celebrity stylist and owner of Nicholas James Hair. It instantly evokes that summer feeling – it’s like a ray of sunshine! This colour will surely dominate hair trends this summer; just picture it glistening and glimmering beautifully in that golden hour sun.’
It’s also a step up from classic shades of blonde: more warmth, more depth and more gloss. ‘This syrupy sweet shade solves all our cravings for a warm tone blonde that isn’t necessarily just gold, instead experimenting with the addition of orange and yellow tones. From a vibrant marmalade hue to a more honeycomb-esque shade with caramel highlights, jam blonde is renowned for its versatility, being completely bespoke to the individual’s shade preference and personal style – this colour captures the depth and dimension that you couldn’t achieve with a block blonde colour.’
But don’t mistake this hue for being brassy – it’s an ultra-polished take on the blonde tones that typically get a bad rep in the salon. ‘As we finally step away from cool toned icy blondes, jam blonde embraces the orange and yellow tones that naturally occur in lightened hair. This colour requires little-to-no maintenance between salon visits and less bleaching to achieve a more lived-in feel.’
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Who Suits This Colour?
It’s the best of both worlds with jam blonde. ‘The colour harmonises beautifully with warm skin tones,’ says Nicholas. ‘For those with a cooler skin tone, meanwhile, jam blonde adds a vibrant pop of warmth, brightening your complexion.’
How To Ask For Jam Blonde In The Salon
‘In the salon, ask your stylist for a golden blonde base with hints of orange, copper and yellow blended throughout to capture the shade’s bright vibrancy,’ recommends Nicholas. ‘I’d always recommend bringing in a few inspiration pictures to show your stylist what you’re after – this will ensure that you are both on the same page and they’ll be able to give you bespoke customisations to the colour to make sure it works for both your hair type and personal style.’
How To Style Jam Blonde Hair
To unlock all the colours layered in this look, you’ll want something super glossy. ‘This shade is beaming with depth and dimension – so it’s only right you show it off,’ adds Nicholas. ‘Each individual colour of this hue gets to shine with paired with loose, flowing waves – mimicking the sunshine’s light naturally reflecting off the hair for that sun-kissed appearance. Adding a money piece to the front of the hair elevates this look, bringing extra brightness and accentuating the face’s features, whilst helping the orangey tones to pop.’
Tip For Maintaining The Colour
‘If you’re thinking about jam blonde hair, then I’d recommend staying clear of purple shampoo as this will only dull your warmth,’ Nicholas warns. ‘Instead, I’d recommend choosing a brightening shampoo that will illuminate each individual colour in the hair and allow your hair to shine.’
Hair Inspiration
1. Glossy Waves
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2. Sleek & Glossy
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3. Hollywood Flip
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4. Cowboy Curls
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5. Ghost Waves
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6. Dirty Jam Blonde
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7. Jam Bronde
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