TAG Heuer Teams Up with Porsche for Special Edition Watch

By Charlie Colville

2 years ago

An exciting new release has just hit the market...

A partnership between icons continues as TAG Heuer and Porsche announce the launch of the TAG Heuer Connected Calibre E4 – Porsche Edition.

TAG Heuer Teams Up with Porsche for Special Edition Watch

Swiss luxury watchmaker TAG Heuer launched a special edition watch today, created in collaboration with iconic car manufacturer Porsche. Called the TAG Heuer Connected Calibre E4 – Porsche Edition, the new timepiece is a must-have for watch enthusiasts and motorheads alike.

Black watch on a blue background

The watch, which looks to Porsche’s all-electric Taycan collection, features a frozen blue design (a nod to the iconic car’s interior) and an exclusive watch face inspired by printed circuit boards and racing circuits. Other highlights include a black titanium case with blue accents, a black ceramic bezel (with the words ‘Porsche’ and ‘100’ highlighted in blue) and an LED heart rate sensor.

But that’s not all. The TAG Heuer Connected Calibre E4 – Porsche Edition is built to be smart, and offers its wearer access to apps on the go – including fitness features with the TAG Heuer Sport app. Porsche owners can even access Wear OS features that allow car and watch to sync up, meaning you can monitor your car’s battery percentage, total mileage and fuel autonomy from your wrist.

Black watch on a blue background

Speaking on the new watch, Frédéric Arnault, CEO of TAG Heuer said: ‘For both TAG Heuer and Porsche, the thrill of driving is part of our heritage, and this watch celebrates the fearless spirit of both Maisons – as well as highlights the sustainable innovation of the Taycan. This watch evokes many of the passions we share – high performance, technological innovation and our love for unique and unmatched products.’

‘This product highlights the natural synergy of our two brands: both fearless and disruptive in their respective fields, and both devoted to delivering unparalleled experiences to our customers,’ added Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. ‘Our brands have led the way in embracing new technologies: just as watch world in terms of embracing smartwatch technology, so Porsche’s sports cars such as the all-electric Taycan innovate in their field.’

Porsche in dark room with blue backlights, with a man standing next to the car




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