Country & Town House’s Future Icons Awards Are Back For 2026

C&TH Future Icons Awards honour the visionary innovators whose commitment to sustainability, discernment, quality, and environmental stewardship sets a new standard for responsibility and excellence. 

Awarding across the industries of fashion, jewellery, beauty, lifestyle, interiors and travel, this is a chance to shine a spotlight on the brands, people and products who are uncompromising in their approach not only to sustainability, but design and creativity too. 

Working with sustainability consultants, Cyd Connects, we have assembled a first-class panel of judges from all disciplines to help us rigorously judge the entries. 

Future Icons also creates a new support network of these like-minded brands to enable the growth of those who define responsible leadership today to ensure a thriving, sustainable future for tomorrow’s generations. Entry is now open.

The Future Icons Awards are sponsored by Polestar.

Future Icons Awards 2026: How To Enter

Click Here To Enter

The closing date for entries is midnight, Sunday 7th September 2025 and shortlisted brands will be notified soon after with the winners celebrated at the Future Icons live event in November. Good luck!

Meet last year’s winners here.

Winner’s benefits

• Beautiful award trophy and celebration event 
• Featured in November issue of Country & Town House 
• Featured on countryandtownhouse.com and our social media
• Digital awards package for their own branding
• Join the Future Icons Network
• All the above is complimentary – no awards usage fee required

Entry costs

One entry is £150 + VAT per entry. e.g. if you wanted to enter two categories, the cost would be £300 + VAT. If you submit your entry by 31 July 2025, you can access the early bird rate of £100 per entry. For start-ups and small businesses, there is a 50% discounted rate for businesses trading at less than £1 million annual turnover and each entry will be £75+VAT each.

Dates & deadlines

Deadline extended! Entries close at 11.59pm on 8 September. If you are shortlisted you will be notified by email. Awards celebration in November 2025.

AWARDS CATEGORIES

Fashion & Accessories 

• Best Circular Fashion innovation (last 24 months)
• Responsible Womenswear Brand
• Responsible Menswear Brand
• Service Contributing to Fashion Circularity
• Responsible Multi-Brand Retailer
• Responsible Accessories Brand (not including jewellery)
• Responsible Footwear Brand
• Responsible Childrenswear Brand
• Responsible Lingerie, Swim or Activewear Brand

Jewellery & Watches 

• Best Sustainable Jewellery Innovation
• Responsible Jewellery Brand
• Responsible Watch Brand
  

Beauty, Health & Wellness 

• Best Sustainable Beauty Innovation
• Responsible Skincare Brand
• Responsible Make-up Brand
• Responsible Haircare Brand
• Responsible Personal Care Brand
• Responsible Fragrance Brand
• Responsible Baby & Children’s Skin or Personal Care Brand
• Responsible Supplements Brand
• Sustainable Beauty Tech Brand
• UK Based Responsible Beauty Spa, Salon, Clinic or other service
• Responsible Multi-brand Retailer (Beauty, Health & Wellness)

Home & Lifestyle

• Responsible Food Brand
• Responsible Drinks Brand – Alcoholic
• Responsible Drinks Brand – Non-Alcoholic
• Best Sustainable Vineyard
• Responsible Food & Drinks Retailer or Service
• Responsible Interiors Brand
• Responsible Cleaning & Household Essentials

Travel 

• Responsible Adventure Holiday
• Responsible Safari Experience
• Responsible Travel Experience – outside of UK
• Responsible Travel Experience – within the UK
• Best Travel Conservation, Environmental or Biodiversity Initiative
• Sustainable Travel Agent
• Responsible Destination Hotel or Resort
• Responsible Family Resort
• Responsible Hotel Group
• Responsible Ski Resort
• Responsible Destination Spa (outside of UK)

Cross Industry Awards 

• Best Sustainable Innovation (Tech, Service or Product)
• Best community, Inclusion or charity initiative
• Best Sustainable Start-up (last 24 months)

SPONSORS

We are delighted to be partnering with POLESTAR for this year’s Future Icons from Country & Town House.