Everything You Need To Know About Our Great British Brands Awards 2027

As Great British Brands celebrates Cool Britannia, our GBB Awards honour the brands giving British luxury its swagger. From innovation to craftsmanship, sustainability to storytelling, these accolades recognise the names that aren’t just keeping pace with change – they’re defining it, and putting British creativity back at the centre of the world stage. If your brand is leading the way, we want to hear from you. Enter now and be celebrated for your creativity, courage and cultural impact.

Scroll down for all categories and how to apply. These awards are open to Great British Brands members only.

Great British Brands is Country & Town House‘s annual ‘luxury bible’ for British companies and products, celebrating craft, heritage, innovation, creativity and resilience. If you’re interested in becoming a member, please email [email protected]

Need To Know: Great British Brands Awards

Categories

1. Community Award
2. Sustainability Award
3. Product Award
4. Craft Award
5. Best of British on the World Stage (NEW)
6. Made in Britain Award (NEW)
7. Collaboration Award
8. CEO/Founder of the Year (NEW)
9. AI Adoption Award (NEW)

The tenth, the Judges’ Award for GBB’s Coolest Brand, is chosen at the judging panel’s discretion and is not open for entry.

Winners’ Benefits

• Beautiful award trophy created by Thomas Lyte which will be presented at the Great British Brands party in early 2027
• Featured on the Awards page of the 2027 issue of Great British Brands 
• Featured on countryandtownhouse.com and our social media
• GBB Award winner logo which can be used on your website and social media. 

Dates & Deadlines

Deadline for entry is Friday 6 November. 

Judges:

Anna Van Praagh

Journalist, editor and former chief content officer at The Standard. 

Tabitha Goldstaub

Tech entrepreneur who specialises in communicating the impact of artificial intelligence to business, government, academia, and philanthropy. 

Smruti Sriram

Veuve Clicquot Bold Woman Award 2026 and CEO of Bags of Ethics. 

Lisa Armstrong

Head of fashion at The Telegraph. 

Good luck! 

How To Enter

Stage 1

Choose which award you feel your brand falls into from the list above.

The entry form will ask for information about your business/initiative/campaign and will also provide an opportunity to outline and back up why you believe you should win the chosen category. You can put your brand forward for consideration in more than one category.

If you have any questions about your entry, please contact [email protected].

Stage 2

Once nominations have closed, the first round of judging will be completed by Country & Town House, creating a shortlist for the next round of judging.

The shortlist will be passed onto our expert panel of guest judges who will collectively decide on each category’s winner.

The awards will be announced in the print issue of Great British Brands, which will go on sale in January 2027.

Please be aware that only Great British Brand members are eligible for entry to these awards. If you would like to be considered for an award but are not a GBB member please email [email protected]