Strathberry Celebrates Its 10th Anniversary
By
10 months ago
Strathberry is a Great British Brand 2023
Strathberry: Great British Brand 2023
Strathberry is an entry in our Great British Brands 2023 book.
‘We celebrate our 10th anniversary this year. It feels like it was yesterday that my husband, Guy, and I started Strathberry from a small studio in our home in Edinburgh – it’s incredibly rewarding to see how far we’ve come. As the world reopened post-pandemic, the hardest challenge was supporting our stores and finding new ways to engage with our customers in both London and Edinburgh. We were lucky to open three stores in 2020 and 2021 (Edinburgh, Covent Garden and Chelsea), while many businesses were struggling. Last year we focused on connecting with our local communities and visitors to both cities with tailored services, events and activations to bring our story to life in our own setting. This paid off and we were overwhelmed by the support from our customers. We also had amazing feedback on our core handbag collection as well as our newly launched cashmere and our first-ever jewellery range. One of the highlights last year was hosting our first ever New York Fashion Week event in September, when we had a chance to meet with influencers, stylists and editors overseas and showcase our new Portugal-inspired S/S23 collection. We’ve also expanded our wholesale footprint internationally and in the UK, launching with Harrods, Printemps and Harvey Nichols Doha, to name just a few.
Strathberry Nano tote in chestnut & cashmere scarves.
‘It’s essential for us to remain creatively relevant in our design direction; for us to attract the best talent in the market; and for us to achieve our growth ambitions, while still ensuring we deliver exceptional customer service to a global market. All of this under the umbrella of trying to minimise the impact our brand has on the planet. Clearly there is a lot to be getting on with!’ Leeanne Hundleby, co-founder
Brand Timeline
2013
Strathberry is founded in Edinburgh by husband-and-wife team Guy and Leeanne Hundleby.
2017
Meghan Markle carries the Strathberry Midi Tote on her first royal engagement, pre-marriage.
2018
The brand opens its first boutique in London, followed by Edinburgh (2020), Covent Garden and Chelsea (2021).
2022
HRH The Duchess of Cambridge carries the Multrees wallet during the UK’s Platinum Jubilee celebrations.
2023
Strathberry celebrates its 10th anniversary with the addition of a new signature monogram collection to its range.
DID YOU KNOW
Strathberry Crescent shoulder bag in black.
- The signature Strathberry handlebar, which defines each piece, was inspired by the unique closure that featured on vintage leather sheet music folders.
- To house the brand, the founders commissioned a meticulous restoration of an Edinburgh townhouse, from the creative studio in the basement to the design atelier on the top floor.
- Each Strathberry creation takes some of the world’s most talented artisans a minimum of 20 hours to meticulously craft by hand.
- To get the scale, balance and proportions of the design exactly right, the brand’s founders built paper models of what would then become the brand’s best-selling Strathberry tote style.
- Strathberry was named after the word Strath, meaning wide river valley in Scots. In the past, berries were used to dye the traditional Scottish fabrics.
Lana Osette cashmere blend, Strathberry logo scarf, and Music Bar hoop earrings.
STRATHBERRY
96 King’s Road, London, SW3 4TZ
+44 (0)20 7581 4472
@strathberry
