Introducing GBB Live

In 2026, Country & Town House is proud to unveil an exciting new event. Introducing GBB Live – an afternoon summit on Tuesday 14th April 2026 that will bring together thought leaders and key decision-makers from the worlds of fashion, design, travel, automotive, beauty and lifestyle for an afternoon of panel discussions, keynote speeches and lively debate.

The event is a new high-level, editorially curated forum that will unite the industry’s brightest minds and most influential brands, bringing Great British Brands to life for a growing members’ community.

GBB Editor-at-Large Dylan Jones will kick off proceedings before we move into our two panel sessions. Guests will also get the chance to hear from Hugo Rifkind on his ‘A-Z of Britishness’ alongside Ed Vaizey. And we are delighted to announce that Mary Portas will join us for closing keynote speech and a fireside chat with Charlotte Metcalf to wrap up proceedings

GBB LIVE: New Frontiers will explore

• Panel 1 – Designing Tomorrow’s Luxury hosted by Dylan Jones Weaving experience, sustainability and AI into the future of British luxury. With Nicola Hodson, Michael John Harris, Giles English & Emma Pike.
• An interactive session on A-Z Britishness with Hugo Rifkind and Ed Vaizey.
• Panel 2 – The Great Debate: East vs West hosted by John Arlidge: Where should brands be going? With Kiki Mcdonough, Fflur Roberts & Dr Sri Ram
  
• Closing Keynote with Mary Portas in conversation with Charlotte Metcalf.

Event Schedule

Date: Tuesday 14th Aprl 2026
Time: 2:00 PM – 7:00 PM
Address: Town Hall by Bottaccio, Bidborough Street, London WC1H 9AU  
Audience: ca. 180 senior leaders, founders, creatives and decision-makers from the UK’s most exciting luxury brands

Town Hall is Camden’s reimagined cultural landmark, set in a 1937 Grade II-listed building in the heart of King’s Cross.

Spanning 60,000 square feet, the venue blends heritage with contemporary design through state-of-the-art event spaces, a bold year-round cultural programme, and a members’ society.

With interiors envisioned by Tom Dixon, its stone walls now frame a series of spaces for debate, discourse and entertainment. Restored and operated by Bottaccio Group, Town Hall serves as London’s living room for artists, technologists, and visionaries — a place shaped by the people in it, standing proudly at the epicentre of culture and innovation in King’s Cross.