Gstaad Guy On His Personal Style Rules
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3 hours ago
The Instagram and TikTok satirist shares his wardrobe heroes
When he’s not driving classic cars, navigating Milan Fashion Week or wearing a permanent look of mild disdain on his face, internet personality Gstaad Guy is often seen playfully poking fun at some of luxury’s biggest absurdities. (All in good fun, of course.) And when he’s not doing that, he’s curating his wardrobe. (‘Typically Loro Piana,’ he teases.) Below, Gstaad Guy shares his style dos and don’ts, as well as his top advice for looking less ChatGPT mannequin and more quiet luxury eccentric.
My Style: Gstaad Guy
Describe your daily uniform.
Navy blue, head to toe. Typically Loro Piana. It’s elegant, calming, presentable.
What’s your country style aesthetic?
Shades of dark green and brown, boots that can handle the mud, and an umbrella that’s ready to be used and tucked away a few times in a day.
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And your favourite accessories?
I think people over-accessorise these days, particularly before they’ve got the base right. It’s like putting lots of effort into the icing, but the cake hasn’t even finished baking yet. I never take off my Poubel bracelets – they add a touch of colour and fun.
Grooming staples you love?
Mostly Acqua di Parma for everything from fragrance to shaving. For skincare, I mix in Augustinus Bader, Le Roche-Posay and La Mer.
How do you dress for a night out?
Typically a simple Loro Piana sweater, maybe with a jacket or blazer. Sometimes I’ll add some brown to switch things up.
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Under-the-radar labels we should know about?
The Elder Statesman; Swiss ski and golf brand Kjus; Carhartt; Veilance by Arcteryx. Not under-the-radar, but I also like Uniqlo.
Your style crush?
Sergio Loro Piana – for his ability to make the formal seem simple and effortless, and the casual seem dressedup and elegant – and Gianni Agnelli.
Timeless or trend-led?
Timeless, all the way.
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Any style advice you live by?
Don’t dress like a mannequin. I think true style comes from achieving 95 percent perfection – making sure the whole look works, matches and fits well – with five percent controlled chaos. People who like that quiet luxury look will nearly always throw in a touch of craziness: bracelets they pick up while travelling, a tie-dye beanie from a brand like The Elder Statesman, or some crazy running shoes. Whereas those who simply follow a trend will look like they asked ChatGPT what someone should wear to a country club, with a quarter-zip on.
Keep Up With Gstaad Guy
You can follow Gstaad Guy on Instagram (@gstaadguy)
