2027

The Future Icons Awards 2027 celebrate the brands redefining responsible luxury across 
design, fashion, beauty and travel.


Country & Town House’s Future Icons Awards honour the visionary innovators whose commitment to sustainability, discernment, quality, and environmental stewardship sets a new standard for responsibility and excellence.

Working with our sustainability consultants, Cyd Connects, a first-class, cross-disciplinary judging panel assessed the hundreds of 2027 entries. We were consistently impressed by the quality and commitment on show – proof that hard work, innovation, passion and determination are happening every single day. Each submission was scored against clear criteria, with supporting evidence provided.

Huge congratulations to all our winners and Highly Commended brands – and to every pioneer putting people and planet at the heart of their business. The journey continues.

Lucy Cleland, Editorial Director

MEET THE WINNERS

EXPLORE BY CATEGORY

Fashion, Accessories & Jewellery

Responsible Womenswear Brand
Winner: Beaumont Organic
Highly Commended: Alpaca Apparel

 

Responsible Fashion Innovation
Winner: Makea

 

Responsible Accessories Brand (not including jewellery)
Winner: Chouette Sauvageonne
Highly Commended: Barkworth Reeve

 

Responsible Footwear Brand
Winner: Macian
Highly Commended: ROKHZ

 

Responsible Lingerie, Loungewear or Sleepwear
Winner: Stripe & Stare
Highly Commended: Dagsmejan

 

Responsible Activewear or Outdoor Brand
Winner: Finisterre

 

Responsible Fashion Service
Winner: Finisterre
Highly Commended: TOAST

 

Responsible Jewellery Brand
Winner: Blackacre
Highly Commended: Astrea London

MORE ABOUT THE WINNERS

BEAUTY, HEALTH & WELLNESS

Responsible Beauty Innovation
Winner: House of Hackney
Highly Commended: Seed to Skin Tuscany

 

Responsible Baby & Children’s Skin or Personal Care Brand
Winner: Bare la Terre

 

Responsible Fragrance Brand
Winner: Kingdom Scotland
Highly Commended: NYITA

 

Responsible Make-up Brand
Winner: Delilah

 

Responsible Personal Care Brand
Winner: Faith In Nature

 

Responsible Skincare Brand
Winner: Evolve Organic Beauty
Highly Commended: Weleda

MORE ABOUT THE WINNERS

TRAVEL
Sponsored by Polestar

Best Travel Conservation, Environmental or Biodiversity Initiative
Winner: Explora
Joint
Highly Commended: Naturetrek and Caiman, Pantanal

 

Responsible Adventure Holiday
Winner: Kasbah du Toubkal
Highly Commended: AE Expeditions

 

Responsible International Hotel or Resort
Winner: Sibbjäns
Highly Commended: Islas Secas Reserve & Resort

 

Responsible Wellness Destination
Winner: Dharana at Shillim
Highly Commended: Park Hotel Kenmare

 

Responsible Family Resort
Winner: Nikoi Private Island
Highly Commended: Moar Gut Family Nature Resort

 

Responsible UK Hotel or Resort
Winner: The Hari
Highly Commended: Inhabit Hotels

 

Responsible Safari Experience
Winner: Borana Lodge
Highly Commended: Volcanoes Safaris

 

Responsible Travel Experience
Winner: Up Norway
Highly Commended: The Datai Langkawi

 

Responsible Tour Operator
Winner: Metropolitan Touring
Highly Commended: Steppes Travel

 

Responsible Nature Escapes
Winner: Mashpi Lodge
Highly Commended: Broughton Sanctuary

MORE ABOUT THE WINNERS

HOME & LIFESTYLE

Responsible Cleaning & Household Essentials
Winner: Bio-D
Highly Commended: Spruce

 

Responsible Property Developer
Winner: GS8
Highly Commended: The Lakes by YOO

 

Responsible Food Brand
Winner: Borough Broth

 

Responsible Interiors Brand
Winner: Vispring
Highly Commended: Fermoie

 

Responsible Wine Brand
Winner: Sustainable Wine Solutions
Highly Commended: Château Troplong Mondot

MORE ABOUT THE WINNERS

CROSS INDUSTRY

Best Community, Inclusion or Charity Initiative
Winner: Give Your Best
Highly Commended: EARNT

 

Best Sustainable Innovation (Tech, Service or Product)
Winner: The Soho Lighting Company
Highly Commended: Peachaus

 

Best Sustainable Start-up (last 24 months)
Winner: SurpRice
Highly Commended: The Fairground

 

Female Founder of the Year
Winner: Pip Murray (Pip & Nut)
Joint
Highly Commended: Esin Güral Argat (JOALI Maldives)
and Charlotte Semler (VERDEN)

 

Responsible Retailer
Winner: Lovebrook & Green
Highly Commended: Monica Vinader

 

Responsible Supplier
Winner: Sustainable Wine Solutions

 

Sustainability Leader of the Year
Winner: Nina Rauch (Lemonade)
Joint
Highly Commended: Karen Harvey MBE (Toiletries Amnesty)
and Carole Bamford (Bamford Collection)

MORE ABOUT THE WINNERS

PARTNERS

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