A family-run business, born from expertise passed down through four generations who have all worked in the textile industry, Coze specialises in exceptional linens. Taking the lead from its parent company, which has been supplying high-end linens and textiles to some of Britain’s five-star hotels, including The Dorchester, The Ritz and Gleneagles in Scotland, it was first established by the Roston brothers in 2019. More recently, the pair has teamed up with talented interior designer Sophie Paterson (who is featured in 2020’s LuxDeco 100 and Country & Town House’s 50 Finest Interior Designers) on a series of exclusive collections.
New this year is a luxury range of hotelquality pillows, duvets and mattress protectors. These join an already successful collaboration with Sophie on monogrammed linens, cushions, towelling, blankets and scarves, providing a bespoke design service with detail-driven interiors that meet the client’s needs.
Coze is a fierce advocate of outstanding, premium French duck down duvets, produced in the foothills of the Pyrenees, which the brothers regard as being the best in the world for their consistency. The best-selling Dechen for instance, is designed for all seasons; it has a 380 thread count, 100 per cent cotton casing, and comes in three different tog ratings, two of which can be put together using poppers as the weather changes. Meanwhile, the pillow collection focuses on a small number of high-end pieces, also made using natural Pyrenean duck down and 100 per cent cotton, that offer the ultimate in comfort for a peaceful night’s slumber.
Focusing on ethical sustainability, the company works closely with cotton farmers, who grow the seed and monitor its journey through to the final stages in a quest to produce the finest yarn available. The bed linen is made in India, one of the leading exporters of cotton, while super-soft towelling is sourced from the most renowned mills in Turkey. Traditionally made using a longer fibre, Turkish cotton has fewer joins, which means it provides the perfect balance between absorbency and lasting softness.
Then there are the wool blankets, skilfully woven in a historic 18th-century Yorkshire mill, and the cashmere blankets produced in Italy (the company is part of the Sustainable Fibre Alliance, which offers a globally recognised credible standard). Coze’s commitment to the environment is also evident in its zero plastic packaging policy. Instead, the company gift wraps every purchase in a re-useable cotton drawstring bag, tied with ribbon. It has also donated on average £3,000 per year to charitable causes such as Great Ormond Street Hospital, Cancer Research and the British Heart Foundation, to name a few.
While bricks and mortar shops struggled during the pandemic, online-only Coze was able to grow rapidly, and by more than 200 per cent in 2020 alone, as consumers carried on investing in their homes. Exceptional quality, together with accessible pricing, excellent service and a determination always to put the customer first has ensured that the business is still going from strength to strength – something which the owners hope will continue in the future, leaving a fine linen legacy for their grandchildren to inherit.