Great British Brands 2024

Read the digital issue here and buy your print copy here.

The 2024 edition of Great British Brands explores what it means to be human in the age of AI. Alongside an entirely digital cover, created by artist Cameron-James Wilson and starring virtual supermodel Shudu and her human counterpart, Alexsandrah Gondora, there are also fascinating essays by thought leaders such as Josh Glancy, Irenosen Okojie, James Bidwell and Sebastian Conran on how technology will shape our lives in the coming years. 

In the issue, Dominique Palmer also makes the case for fairer fashion; Giles Hutchins explores the opportunities of regenerative leadership; Kamin Mohammadi shines a light on the immigrants that have helped weave Britain’s colourful social and cultural landscape; and Diana Verde Nieto argues that luxury brands need to embrace sustainable values to enhance and future-proof their businesses. 

Plus, discover over 100 amazing British brands from all industries, from sword-makers to audio engineers, whose CEOs and founders have generously shared their thoughts on the advantages – and disadvantages – that AI offers their companies, as well as their words of wisdom on what they’ve learnt along the way. 

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