Cadogan: Infusing Chelsea With New Creative Energy

By CTH Editors

4 months ago

Cadogan is a Great British Brand 2024

Cadogan is an entry in our Great British Brands 2024 book. 

Cadogan: Great British Brand 2024

Three people walking a poodle on Sloane Street

Sloane Street

‘Chelsea has always been an incredible neighbourhood, but 2024 feels particularly exciting with such a strong community, incredible retail and restaurant openings, footfall and sales bouncing back and many major milestone projects underway.

Our long-term stewardship ensures the curation of residential, retail, hospitality, leisure and cultural use to strengthen Chelsea’s enduring appeal. We have just completed The Gaumont, a new anchor to revitalise the King’s Road as part of our continued investment in community-led placemaking. It includes a cinema, a major public art commission, beautifully restored art-deco façade and “creative cluster”, which – following a local consultation – will be home to independent creatives, strengthening the King’s Road position at the epicentre of London’s art, fashion and music scenes. Our last consultation led to Pavilion Road, now a buzzing pedestrianised meeting place full of foodie artisans – including a butcher, baker and cheesemonger – and I look forward to seeing a similar impact from The Gaumont as it ushers in a new era for this world-famous high street, while contributing to its rich legacy.

“Chelsea 2030” is our commitment to integrating sustainability into every aspect of the business. Over 2023, we reported a ten percent carbon saving, launch of a £90m decarbonisation programme and a 12 percent increase in Urban Greening Factor. This year will see the completion of a significant investment into Sloane Street – transforming it into an elegant green boulevard from Knightsbridge to Sloane Square and ensuring London competes harder as “the” international destination for luxury shopping.

A focus on leisure and hospitality has resulted in many notable new openings including our fifth hotel, “At Sloane”. Collaborating with celebrated Parisian hotelier Jean-Louis Costes, this exquisite property effortlessly and immediately feels part of the neighbourhood, while contributing to this fresh new energy we are all feeling in Chelsea.’

Hugh Seaborn, CEO

Two women walking under a flower arch on the Cadogan estate

Five Proudest Moments

  1. The establishment of the Cadogan Estate in 1717. The creation of Sloane Street by architect Henry Holland in 1780 for the 1st Earl Cadogan. The King’s Road becoming a public highway (rather than the King’s private road between palaces) in 1830.
  2. The redevelopment of Sloane Square in 1932, including Peter Jones being rebuilt in new architectural style to consolidate Chelsea’s position as the centre of fashionable retail.
  3. Acquiring Duke of York Square from the MoD in 1998 and transforming it into an award- winning public square – now home to the Saatchi Gallery, flagship retail, weekly food market and several restaurants with extensive al fresco dining.
  4. The creation of Chelsea in Bloom as an extension of the world-famous Chelsea Flower Show in 2005. In 2023, the event week saw the highest ever recorded footfall to the neighbourhood.
  5. Establishing a £20million Business Community Fund to support the local community through Covid in 2020.

What I’ve Learnt…

  • Think in terms of long-term stewardship – never in terms of short-term profit.
  • Create a thriving happy community and footfall, and profit will follow.
  • Always pay close attention to local consultation.
Pavilion Road during the Coronation

Pavilion Road


10 Duke of York Square, London SW3 4LY

+44 (0)20 7730 4567