Why Are So Many London Landmarks Becoming Luxury Homes?

By Martha Davies

5 months ago

Old haunts are raising the bar when it comes luxury living


Everyone wants a home with an illustrious past – whether you’re after a listed cottage in the country or a grand townhouse once inhabited by Winston Churchill. In the capital, however, it seems like every landmark is being transformed into a collection of high-end residences. But where did the trend start? Here’s everything you need to know about the brand new homes inside London landmarks.

A Landmark To Call Home: London’s Most Historical Developments

From Battersea Power Station to The OWO, London’s luxury property market has seen some unique new additions lately: brand new residences inside incredible landmarks. These one-of-a-kind homes represent a new trend, offering developers the opportunity to breathe new life into huge historical sites.

Of course, the majority of these homes sit firmly within the super prime category, often boasting million-pound price tags. And while their biggest selling point is, of course, their extraordinary heritage, they also blend historical significance with luxurious contemporary features – just take a look at the breathtaking 20-metre swimming pool at Chelsea Powerhouse or the 16-seat private cinema in The OWO.

But transforming historical buildings doesn’t just provide new hubs for high-end buyers, it also helps create exciting new facilities for communities to use; and, crucially, it provides an alternative to simply demolishing old structures and starting from scratch. So, while owning a slice of London’s history is certainly a luxury, it represents a fascinating new chapter when it comes to London real estate – and if you have the cash to spare, there are a whole lot of heritage homes to choose from. Here are just a few of the London landmarks that you can now call home.

Heritage Homes On The Market Right Now

OWO apartment with chandeliers, blue velvet sofa and dining table.

Show apartment designed by Angel O’Donnell at The OWO Residences by Raffles. (c) Martin Morrell

The OWO

There’s a treasure trove of luxuries within Whitehall’s Old War Office, from restaurants and bars to rooms, suites and wellness facilities courtesy of Raffles London. But if you want a piece of this magnificent building all to yourself, there are 85 breathtaking residences to explore – all featuring classic Edwardian architectural elements that speak to the building’s incredible past.

Geoff Hull, board director at EPR Architects (the team responsible for The OWO’s renovation), reflects: ‘The building once echoed with the footsteps of statesmen who shaped history. We aimed to create an environment that respected and celebrated this legacy while offering an unparalleled contemporary and hospitality experience.’ And there’s certainly a lot going on when it comes to contemporary living: residents can even enjoy exclusive facilities including a gym, treatment suite, private dining room, cinema and games room. theowo.london

Sky Villas, Battersea Power Station

Battersea Power Station

If you really want to claim a slice of the London skyline, there’s nowhere quite like Battersea Power Station. For all its illustrious history, this spectacular landmark is now home to a vibrant neighbourhood and an array of different properties, whether you’re after a dazzling penthouse or a riverside apartment. Plus, all of Battersea’s shops, restaurants and leisure facilities are right on your doorstep. batterseapowerstation.co.uk

Living/dining/kitchen space with curved cream and pink furniture, floor-to-ceiling windows and a walnut dining table.

(c) Paul Raeside

The Whiteley

Dating back to 1911, this handsome building served as London’s very first department store. It’s now set to boast 139 breathtaking homes, from opulent one-bedroom apartments to palatial penthouses, and you’ll also find a Six Senses Hotel & Spa (to which residents will receive automatic membership). Think five-star hotel service, every day. thewhiteleylondon.com 

Chelsea Powerhouse

Formerly known as Lots Road Power Station, this imposing structure was once responsible for powering the London Underground. It began a new lease of life this year, however, as a luxury development: inside, you’ll find 260 apartments arranged around a jaw-dropping central atrium (from which you can still see the power station’s original chimneys). powerhousechelsea.com

Mansion living room with marble fireplace and wood panelled walls

Henigman

7 St James’s Square

If, as it turns out, moving into Winston Churchill’s townhouse isn’t on the cards, why not opt for this Grade II listed mansion instead? Dating back to 1674, it was initially adapted by renowned architect Edwin Lutyens before more recently being used as office space – but it’s now being converted back into a magical private residence by Henigman, a real estate company specialising in legacy buildings. Spanning 30,000 square feet, it’s set to provide the ultimate combination of historic touches and luxury features: expect a sumptuous home that’s ‘ideal for either a discreet city lifestyle or very impressive socialising,’ according to Martin Kemp, the designer overseeing the property’s interiors. Launching in 2025. For more information, visit henigman.co.uk