Annabel’s Annual Forest Façade Has Landed
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2 weeks ago
This breathtaking installation carries an important message
Every year, prestigious London members’ club Annabel’s partners with The Caring Family Foundation to raise vital funds for reforestation and restoration efforts in the Brazilian Amazon. It’s one of our favourite annual campaigns, funnelling resources to aid the planet as well as empower indigenous communities in Brazil, as well as women and children here in the UK.
With the annual campaign officially launching tomorrow (5 September, World Amazon Day) on Berkeley Square, the month-long Annabel’s for the Amazon fundraising drive always comes with a slew of special and exclusive events, fittingly lavish for the glitzy club. And as always, a special façade will also surround the main entrance of the club for all to see. Here’s what you need to know.
The Puyanawa Indigenous community in the Amazon. (© Erico Hiller)
Annabel’s For The Amazon 2025: All The Details
Launching on World Amazon Day (5 September), the month-long Annabel’s For The Amazon campaign raises vital funds to support The Caring Family Foundation’s philanthropic efforts in the Brazilian Amazon. ‘Each year, The Caring Family Foundation and Annabel’s, together with The Birley Clubs, unite to amplify one of the most urgent conversations of our time: the climate crisis and its impact on our shared planet,’ says The Caring Family Foundation’s co-founder, Patricia Caring.
At the heart of the campaign is reforestation of the planet’s green lungs, which have been pillaged by mass deforestation and fires in recent years. Since it was established in 2019, The Caring Family Foundation has planted more than 3.4 million trees and seedlings in the Brazilian Amazon, growing to become one of the UK’s leading charitable forces for Amazon reforestation. And since the first Annabel’s for the Amazon in 2021, the club has raised £5.2 million, with 100 percent going directly to The Caring Family Foundation’s programmes.
But Annabel’s for the Amazon isn’t just about reforestation. The Foundation integrates its environmental efforts with social impact, directly engaging with the people rainforest destruction impacts the most: the indigenous communities, with the Amazon their ancestral lands. To date, The Caring Family Foundation has supported more than 39,000 indigenous people across 72 communities through agricultural training and specialist healthcare.
Teaming up with Associação Médicos Da Floresta (‘Doctors of the Forest’), as of March 2025, this healthcare can be delivered directly to these communities via a new solar-powered Medical Bus equipped with a mobile laboratory, ultrasound, ophthalmology and electrocardiogram machinery. By the end of 2025, the bus is expected to have traversed 1 million hectares of Amazon rainforest assisting 38,000 indigenous people.
The Solar-powered Medical Bus in the Amazon. (© Erico Hiller)
What’s On In 2025?
As with every edition of Annabel’s for the Amazon, this vital reforestation work will be symbolised with a special façade, which can now be seen at the clubhouse on Berkeley Square in the heart of Mayfair.
This year’s façade showcases the vital role of trees (especially those in the Amazon) in purifying our atmosphere and stabilising our climate. A large globe hangs above the door, with twisting tree branches bursting from the surface in a thought-provoking design by Tatiana Kharchylava. These curving branches cascade down into a gnarled trunk which appears to have fallen right out of a fairytale. A jumble of tropical greenery sprouts up at the base of the magnificent tree with bursts of pink and purple flowers, too. With Annabel’s front door lit up by an amber Victorian hanging lantern, it emerges in the middle of the trunk as a kind of tree hollow, and stepping inside becomes with a mystical, whimsical experience.
Take a look below.
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‘Our Creative Director, Tatiana Kharchylava, has always had a poetic way of transforming our reforestation and restoration work in the Amazon into art, but this year’s design carries an even sharper message: that our survival is inseparable from the survival of the natural world and no place reflects this truth more powerfully than the Amazon Rainforest,’ Patricia Caring says. ‘Seeing the Amazon first-hand, nothing can prepare you for the scale of devastation visible for miles and miles in every direction, it is a staggering and an alarming sight. That’s why I believe every one of us must play our part, not only in healing our planet but also by standing alongside the Indigenous communities who risk everything to protect the forest for us all.
‘I’m deeply proud of Tatiana and the entire team at The Caring Family Foundation for bringing this vision to life,’ Patricia adds. ‘Through this extraordinary façade, we remind London and the world beyond of a simple truth my eight-year-old daughter often repeats to me: “There is no planet B”.’
Inside, members will be able to see Marc Quinn’s 2023 sculpture Light into Life (Release of Oxygen): an enlarged rendition of a Phalaenopsis orchid, challenging the typical experience of visiting a garden where humans usually tower over flowers.
This will join a special cocktail menu with Cincoro Tequila (with proceeds from each sale donated to the Foundation) along with a series of exclusive events and immersive experiences at Annabel’s.
It will all culminate with the second annual Annabel’s for the Amazon Gala (19 September), hosted by The Caring Family Foundation’s co-founders Richard and Patricia Caring. The evening will involve a live auction hosted by Simon de Pury and a special guest performance.
Annabel’s For The Amazon Façade 2024
Who Can Go?
The Annabel’s for the Amazon Gala has an illustrious guest list spanning celebrities, philanthropists and environmental advocates. In 2023, James Corden, Andrew Garfield, Toheeb Jimoh, Douglas Booth, Sophie Simnett and Wallis Day were all spotted rubbing shoulders, while Arizona Muse, Gary Barlow, Nathalie Kelley, Ed Speelers and Vik Muniz were all spotted in 2024. It’s safe to say the evening is one hot ticket.
That said, anyone can pass by Annabel’s to see the special façade from 5 September 2025. Find it at 46 Berkeley Square, London W1J 5AT.
However entry to the club for any purpose including drinking and dining is restricted to members and their guests (time to get networking…). Membership prices start at £3,750 per year with a £1,850 joining fee.
