Annabel’s For The Amazon Is Back
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20 hours ago
Here’s what you need to know
Every year, prestigious London members’ club Annabel’s partners with The Caring Family Foundation to raise vital funds for reforestation and restoration efforts in the Brazilian Amazon. It’s one of our favourite annual campaigns, funnelling resources to aid the planet as well as empower indigenous communities in Brazil, as well as women and children here in the UK.
Set to launch in September, the annual ‘Annabel’s for the Amazon’ campaign comes with a slew of special and exclusive events, fittingly lavish for the glitzy club. As always, a special facade will also surround the main entrance of the club for all to see. Here’s what you need to know.
The Puyanawa Indigenous community in the Amazon. (© Erico Hiller)
Annabel’s For The Amazon 2025: All The Details
Launching on World Amazon Day (5 September), this month-long campaign raises vital funds to support The Caring Family Foundation’s philanthropic efforts in the Brazilian Amazon. At the heart of this is reforestation of the planet’s green lungs, which have been pillaged by mass deforestation and fires in recent years. Since it was established in 2019, The Caring Family Foundation has planted more than 3.4 million trees and seedlings in the Brazilian Amazon, growing to become one of the UK’s leading charitable forces for Amazon reforestation. And since the first Annabel’s for the Amazon in 2021, the club has raised £5.2 million, with 100 percent going directly to The Caring Family Foundation’s programmes.
But Annabel’s for the Amazon isn’t just about reforestation. The Foundation integrates its environmental efforts with social impact, directly engaging with the people rainforest destruction impacts the most: the indigenous communities, with the Amazon their ancestral lands. To date, The Caring Family Foundation has supported more than 39,000 indigenous people across 72 communities through agricultural training and specialist healthcare. Teaming up with Associação Médicos Da Floresta (‘Doctors of the Forest’), as of March 2025, this healthcare can be delivered directly to these communities via a new solar-powered Medical Bus equipped with a mobile laboratory, ultrasound, ophthalmology and electrocardiogram machinery. By the end of 2025, the bus is expected to have traversed 1 million hectares of Amazon rainforest assisting 38,000 indigenous people.
The Solar-powered Medical Bus in the Amazon. (© Erico Hiller)
What’s On In 2025?
As with every edition of Annabel’s for the Amazon, this vital reforestation work will be symbolised with a special facade, set to launch on 5 September. Designed by Tatiana Kharchylava, 2025’s facade will reportedly showcase the vital role of trees (especially those in the Amazon) in purifying our atmosphere and stabilising our climate. Inside, members will be able to see Marc Quinn’s 2023 sculpture Light into Life (Release of Oxygen): an enlarged rendition of a Phalaenopsis orchid, challenging the typical experience of visiting a garden where humans usually tower over flowers.
This will join a special cocktail menu with Cincoro Tequila (with proceeds from each sale donated to the Foundation) along with a series of exclusive events and immersive experiences at Annabel’s. It will all culminate with the second annual Annabel’s for the Amazon Gala (19 September), hosted by The Caring Family Foundation’s co-founders Richard and Patricia Caring. The evening will involve a live auction hosted by Simon de Pury and a special guest performance.
The 2023 facade
Who Can Go?
The Annabel’s for the Amazon Gala has an illustrious guest list spanning celebrities, philanthropists and environmental advocates. In 2023, James Corden, Andrew Garfield, Toheeb Jimoh, Douglas Booth, Sophie Simnett and Wallis Day were all spotted rubbing shoulders, while Arizona Muse, Gary Barlow, Nathalie Kelley, Ed Speelers and Vik Muniz were all spotted in 2024. It’s safe to say the evening is one hot ticket.
That said, anyone can pass by Annabel’s to see the special facade from 5 September 2025. Find it at 46 Berkeley Square, London W1J 5AT.
However entry to the club for any purpose including drinking and dining is restricted to members and their guests (time to get networking…). Membership prices start at £3,750 per year with a £1,850 joining fee.
