The bridal rental business is booming
Looking for something borrowed? With sustainable fashion alternatives gaining momentum everywhere from the high street to the runway, the bridal rental market is only getting bigger and bigger. Read our guide to the best bridal rental brands in the UK.
The Country & Town House Responsible Buyers’ Guide
The Best Bridal Rental Brands
By Rotation x Halfpenny London
Halfpenny London has teamed up with By Rotation to launch an exclusive bridesmaid and evening wear collection. The new edit features three exclusive colour ways and ranges from a UK size 10 to size 22. Brides can rest assured that their entourage will look acceptably stylish on the big day. The collection is available to rent on the By Rotation app and website. byrotation.com
Front Row London
Looking for something a little less traditional? From white satin Saint Laurent suits to strapless cream mini dresses, Front Row London has everything you need to be a modern bride. Nervous about that risqué look backfiring? Don’t worry – simply book an appointment at their private Mayfair showroom to try before you rent. frontrow.uk.com
My Wardrobe HQ
My Wardrobe HQ is the UK’s first fashion rental marketplace, with an offering spanning multiple seasons, designers, and styles. Its rental model also offers the option to buy the items you rent if you can’t bear to part with them. mywardrobehq.com
Harrods x My Wardrobe HQ
Britain’s famed luxury department store recently celebrated its entry into the fashion rental market through a partnership with the aforementioned My Wardrobe HQ. The fashion rental edit features both bridal and eveningwear, perfect for guests and brides alike. mywardrobehq.com
Something Borrowed
Something Borrowed’s dresses are a combination of pre-owned, ex-sample, and some new, that have been curated for rental. Donated dresses also come with a message from the previous bride, giving each dress its own legacy and history. somethingborrowedrent.co.uk
Browns Bride
Browns Bride has added wedding dress rental to its offering, with gowns from previous collections that are no longer in production available for hire. You can browse gowns on the brand’s website or on My Wardrobe HQ. brownsbride.com
Hancocks
Let’s be honest, unless you’re the Duchess of Cambridge there aren’t many occasions that call for a tiara. That’s why Hancocks London’s new hire service is so brilliant: charged at one per cent of the retail value (plus VAT) for 24 hours, it’s the perfect way to crown your wedding look without breaking the bank. hancocks-london.com
By Rotation
The peer-to- peer fashion rental app that lets you list your wardrobe for rent, By Rotation also has a significant bridal offering. It’s the perfect something borrowed. byrotation.com
HURR Collective
Armed with the mission to give fashion a ‘green-over’, Hurr uses its platform to give its customers access to the latest luxury trends and high-quality fashion. Its bridal section is packed with a beautiful selection of dresses and accessories. hurrcollective.com
Rotaro
This cult label fashion rental service focuses on sustainability, seamless service, and curation to give brides the big day they dreamed of. For each rental, the brand also promises to plant a tree as part of the Rotaro Reforestation Initiative in partnership with Ecologi. rotaro.co.uk
Featured image: Rotaro
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