In Casa da Paboy making ruffled cushions

The New Edge: Why Are We Hot for Ruffle Cushions?

Interiors /

Ruffled Cushions Have Reached Cult Status

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Ruffled cushions, sofas that ruffle, or even flutteringly edged towels. This is what the style set are calling edgy these days.

Have Ruffles Reached Cult Status?

Have you noticed your IG feed getting clogged with ruffles? If it’s not Louise Roe, Matilda Goad, or Michaela Sharp, it will be a cottagecore aspirational shot, getting you enticed by the cult of the ruffle cushion.

But where did this all come from? Maybe it’s a turn away from the sterile white minimalism, or a nod to the kitschy but cute ‘Coastal Grandmother‘ that’s doing that rounds on TikTok. The rise and rise of the ruffle, it seems, is all about nostalgia, the bucolic bliss of the countryside, harkening back to a simpler time.

Ruffle cushions are perfectly packaged for IG grids, it’s catnip for an aspirational TikTok short form video for their zingy hit for living rooms or ‘bedscapes’ (the pink and green colour combination is just too tempting not to splurge on).  Could the ruffle renaissance be also to do with many priced out of affording homes, so we’re getting drawn to beautiful trinkets of ownership, much like the rise of candlesticks?

East London Cloth Ruffled curtain

Image courtesy of East London Cloth

But what’s in no doubt is where we can trace the trend. The ruffled pillow hit the mainstream when the rising star of the interiors world, In Casa Da Paboy, dropped his ruffled pink and red contrast cushion.

Originally from Gambia, Paboy Bojang, who is currently seeking asylum in Italy, began crafting his cushions during lockdown that became an instant international hit. He’s now looking to employ other migrants living in Naples and show them how they need no longer reply on exploitative employers. You can donate or become a monthly patron on his Patreon here.

Pillow Talk: Five of the Best Ruffle Cushions

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In Casa da Paboy Red and Pink Ruffles Cushion

In Casa By Paboy, £115, Selfridges,

Salvesen Graham Ruffled Armchair with pink and white gingham print

Great Check Fabric Rose, £110, Salvesen Graham,

Image courtesy of Salvesen Graham

Micheala Sharp Ruffle Cushion

Gingham in Lemon & Coral, £125, Studio Janette,

Image courtesy of Michela Sharp

Natural cream linen & duck egg, grey stripe cotton cushion cover with frill edging – vintage interiors, Scandi, neutral handmade cushions

Linen & duck egg, grey stripe cotton cushion cover with frill edging, £21, Etsy,

the pink-hued Ruffle Check Cushion Cover is part of our In Casa by Paboy collection

Pink-hued Ruffle Check Cushion Cover,  In Casa by Paboy collection, £225, The Conran Store,

A stack of Matilda Goad three pillow set in ruffled edges

Jumbo Stripe Reversible Towel Cushion, £65, Matilda Goad & Co,


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Main image: Paboy Bojang of In Casa Da Paboy, ushered in the ruffle renaissance. Image courtesy of In Casa Da Paboy.