HelloFresh has announced a new partnership with low-waste chef and social media star Max La Manna to launch the ‘CurrEATulum’.
The project aims to build a food waste syllabus with Social Farms & Gardens to educate children on the importance of food waste reduction.
Max La Manna, is kicking off the campaign by hosting a class of school children at the North London community garden, Sufra, during which he will share some simple steps that can be carried out at home to reduce waste.
Research from the leading recipe kit provider revealed that around three quarters (74%) of families feel guilty about the amount of food they waste, with half of Brits (53%) believing that children should be educated on reducing food waste, and a further 42% saying it should be added to the school curriculum.
The ‘CurrEATulum’ includes activities from quizzes to crafts, all designed to teach kids where their food comes from and encourage them to adopt food waste reduction habits.
What do the partners have to say?
Low-waste chef Max La Manna said: ‘My personal commitment lies in making the most out of every ingredient, be it through creative recipes or mindful practices like repurposing leftovers for composting or crafting. Now, more than ever, it’s imperative that we collectively reduce our daily food wastage.’
Claire O’Neill at Social Farms and Gardens said: ‘We can’t wait for our member gardens to put the CurrEATulum into action with simple activities that the kids will love. Not only will they be learning about the importance of food waste from a young age, but they’ll also be spending time outdoors and seeing the benefits of growing your own produce at home, no matter how big or small!’
Adam Park, UK CEO at HelloFresh said: ‘Our goal at HelloFresh is to eliminate surplus food from our entire supply chain, that starts with our suppliers and ends in our customers’ kitchens at home. It’s a big mission but one we’re passionate about. Wasted food is not only wasted time, effort and expense, it’s a wasted meal at a time when budgets are tight. This is in addition to GHGs released as methane when food ends up in landfill – it ultimately costs us all.’
The HelloFresh CurrEATulum is available to download here.