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Something Borrowed: 9 Bridal Rental Brands To Check Out Now
The bridal rental business is booming
By | 2 months ago
Looking for something borrowed? With sustainable fashion alternatives gaining momentum everywhere from the high street to the runway, the bridal rental market is only getting bigger and bigger. If you have a wedding on the horizon and need something to wear, you’re in luck. This is our guide to the best bridal rental brands in the UK.
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The Best Bridal Rental Brands
P.S. Rental
Newly launched for 2023, P.S. Rental comes from occasionwear entrepreneurs Ella Gaskell and Zoe Graham (owners of personal styling platform P.S. Bridal) and is solely dedicated to offering brides luxury wedding dresses and accessories at more affordable prices.
How It Works? Brides can try up to three dresses at home at a time, with try-on sessions starting from £30. Once you’ve find the dress and accessories you’re after, you can then reserve the items up to a year in advance. The P.S. Rental team even works with experienced seamstresses so that you can make temporary alterations to your dress for the big day. Dresses and accessories can be loaned for up to 28 days; when the period ends, simply package everything up and send back to P.S. Rental for cleaning and repairs (if needed).
EXPLORE: psbridal.co.uk
By Rotation
The peer-to-peer fashion rental app that lets you list your wardrobe for rent, By Rotation also has a significant bridal offering. It’s the perfect something borrowed.
How It Works? Browse through By Rotation’s bridal, bridesmaid and wedding guest edits here, pick your items and reserve them for the days needed. Rentals are handled over the By Rotation app.
EXPLORE: byrotation.com
By Rotation x Halfpenny London
Halfpenny London has teamed up with By Rotation to launch an edit of bridesmaid and evening wear. The new curation features multiple dress styles and ranges from a UK size 10 to size 22. Brides can rest assured that their entourage will look acceptably stylish on the big day.
How It Works? Browse through By Rotation’s curated Halfpenny London edit, pick your items and reserve them for the days needed. Rentals are handled over the By Rotation app.
EXPLORE: byrotation.com
Front Row London
Looking for something a little less traditional? From white satin Saint Laurent suits to strapless cream mini dresses, Front Row London has everything you need to be a modern bride. Nervous about that risqué look backfiring? Don’t worry – simply book an appointment at their private Mayfair showroom to try before you rent.
How It Works?
Choose from hundreds of styles and brands on the Front Row London website. Once you’ve made your selection, book an appointment at Front Row’s Mayfair showroom, where a concierge can also help with personal styling. Rental periods are either three or five days, with items delivered on the requested start day. Once done, simply package everything up and send it back for the next bride or wedding-goer.
EXPLORE: frontrow.uk.com
My Wardrobe HQ
My Wardrobe HQ is the UK’s first fashion rental marketplace, with an offering spanning multiple seasons, designers, and styles. Its rental model also offers the option to buy the items you rent if you can’t bear to part with them.
How It Works?
Browse the My Wardrobe HQ website for whatever you need, and when you find something simply register an account and hit the ‘RENT’ button. Rentals last from four to 14 days, and when you’re done all you need to do is package everything up and send it back (no dry-cleaning necessary).
EXPLORE: mywardrobehq.com
Harrods x My Wardrobe HQ
Britain’s famed luxury department store recently celebrated its entry into the fashion rental market through a partnership with the aforementioned My Wardrobe HQ. The fashion rental edit features both bridal and eveningwear, perfect for guests and brides alike.
How It Works? Exactly like you usual My Wardrobe HQ rental, just with the added excitement of your garms coming straight from the Harrods stockroom.
EXPLORE: mywardrobehq.com
Something Borrowed
Something Borrowed’s dresses are a combination of pre-owned, ex-sample, and some new, that have been curated for rental. Donated dresses also come with a message from the previous bride, giving each dress its own legacy and history.
How It Works?
Once you spot something on the website, get in touch with the team to organise a home try-on service. As soon as you’ve found the one you can reserve it for the days needed (rental costs will be calculated based on how long you need the dress for). The team recommend starting the rental period two or three days before the big day. After the event, send your worn items back to Something Borrowed using the packaging provided.
EXPLORE: somethingborrowedrent.co.uk
Browns Bride
Browns Bride has added wedding dress rental to its offering, with gowns from previous collections that are no longer in production available for hire.
How It Works? You can browse gowns on the brand’s website or on My Wardrobe HQ. Once you’ve picked the dress of dreams, get in touch with the team to discuss hiring options.
EXPLORE: brownsbride.com
HURR Collective
Armed with the mission to give fashion a ‘green-over’, HURR uses its platform to give its customers access to the latest luxury trends and high-quality fashion. Its bridal section is packed with a beautiful selection of dresses and accessories.
How It Works?
Browse through HURR’s catalogue and various bridal edits for some inspirations. Once you’ve selected the pieces you want to wear, rent them for days needed (rental periods start from four days) and you’re away. Rentals are covered by a Fit Policy and opt-in Damage Protection, so you don’t have to walk on eggshells for the entirety of your wedding day. You can return your items in the original packaging, using the address listed on your account.
EXPLORE: hurrcollective.com
Featured image: P.S. Bridal
