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4 years ago
MATCHESFASHION is launching 25 new brands for the season
Not quite hot, not quite cold? While the leaves aren’t turning red and gold just yet, it won’t be long until we hit that time of the year where we experience all four seasons in one day. Our biggest challenge: what to wear. But not to fear; we’ve got a cracking set of brands to share with you that will help chase away the balmy heat of summer and prepare you for the subtle autumn chill.
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Luxury retailer MATCHESFASHION has announced an exciting line-up for its Pre-AW21 collection, with 25 brands set to make their debut and wow fashion lovers all over the world. New additions to the MARTCHESFASHION repertoire include big names such as Tom Ford, Lisa Folawiyo, and Dr. Martens, as well as newer brands like Fry Powers and HommeGirls. From ready-to-wear, bags, and shoes to jewellery and activewear, expect to find plenty of gems for the transitional weather. Check out the autumn brands you won’t be forgetting anytime soon below.
As far as autumn brands go, this one is killer. Street-style star JJ Martin launched La DoubleJ back in 2015 to sell her collection of vintage clothing. Now, the brand creates ready-to-wear active pieces that feature bold patterns and colours.
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Inspired by the evolving surfing community of Sweden’s capital city, Stockholm Surfboard Club creates essential surf products from recycled or organic materials.
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Former ballet dancer and surfer Marysia Dobrzanska Reeves launched swimwear label MARYSIA in 2009. This year, the brand launched a tennis range featuring their signature scalloped edges.
CDFA award-winner Cynthia Rowley founded her eponymous label in New York City in 1988. Expect swimwear in energetic prints and bright colours, crafted in small, sustainable batches.
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One of the most prominent names in the road-biking sphere, Café du Cycliste creates perfromance-ready activewear that champions style.
Bogner Golf prides itself on creating quality winter sportswear. Think outerwear, knitwear, accessories, and contemporary skiwear.
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Created in 1926 to provide practical clothing for Icelandic fishermen, 66°North create durable pieces of clothing that last for years and years.
Laura Lomabardi’s jewellery brand brings together the warmth of Italian design and the gritty industrial accents of modern New York. Expect exaggerated proportions underpinned by elegant curves.
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Marth Calvo draws inspiration from pop culture and her travels when it comes to designing products for Joolz. Think mismatched earrings, pendant necklaces, and signet rings.
A fun pop of colour for your wardrobe, Fry Powers creates jewellery adorned with vibrant, hand-applied enamel in a spectrum of rainbow hues.
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Dana Lorenz’s jewellery label is defined by a punkish and experimental spirit. Think chunky chains, thick hoop earrings, and bejewelled accents.
Launched in 2009, Dominic Jones’ eponymous jewellery label combines punk-inspired motifs, Gothic architecture, and Art Deco influences. The result is edgy, rebellious, and bold.
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With the vision to transcend cultural barriers, jewellery brand AMMANII draws on founder Amany Shaker’s Egyptian heritage to combine ancient motifs with contemporary settings.
British luxury and accessories label Tanner Krolle was founded back in 1856, and prides itself on its expert craftsmanship and timeless elegance.
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Well-renowned designer Tom Ford presents high-octane glamour with his footwear, inspired by the disco-era nightclub Studio 54.
As the winner of Fashion Trust Arabia’s 2020 Accessories Designer of the Year Award, Andrea Wazen is one to watch for elegant heels and slides. Expect bold colours, intricate detailing, and feminine shapes.
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A staple of British fashion history, Dr. Martens is for those who fancy a bit of edge in their wardrobe.
The Frankie Shop was launched by former journalist Gaelle Drevet back in 2014. The most recent collection features pared-back loungewear in earthy, natural shades.
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Known for her architectural silhouettes and saturated hues, designer Rejina Pyo is one to look to for feminine garments that blend vintage and modern aesthetics.
Omer Asim is synonymous with careful construction, shape, and line. Innovative pleats and drapery inspired by the Sudanese robe sets the brand apart for its unique sophistication.
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Nigerian designer Lisa Folawiyo launched her eponymous brand back in 2005. Her recent collection infuses vibrant traditional patterns from West Africa with contemporary silhouettes – all hand-finished by expert craftspeople.
Designer Irina Morosanu created her brand with the intention of capturing the relaxed spirit of Mediterranean summers. The result is a collection of of dresses, shirts, and blouses in classic neutral hues.
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HommeGirls was launched in 2019 by Thakoon Panichgul. Championing androgyny, the brand emphasises oversized shirting, relaxed underpinnings, and boxer shorts with cropped hems and raw edges.
Founded in 2017, Cawley Studio aims to design trans-seasonal garments that are both functional and timeless.
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Australian label ALÉMAIS uses organic fibres like hemp and linen to create airy fabrics and silhouettes. Expect to find ultra-feminine styles that evoke a romantic mood.
Featured image: (c) The Frankie Shop
