How The Royal Ballet Is Turning The Dance World Green
The Royal Ballet collaborates with Imperfect Pointes on a sustainable line
Dancewear, but make it green: Stockport start-up Imperfect Pointes teamed up with the Royal Ballet to release a sustainable activewear collection. Available now on the Royal Opera House website, the collection is a big step towards a greener future in the dance industry.
Royal Ballet X Imperfect Pointes
An exclusive three-piece collaboration between sustainable balletwear brand Imperfect Pointes and the Royal Ballet has launched, made entirely from regenerated plastics. Known as one of very few brands in the UK whose entire collection of balletwear is sustainably produced, Imperfect Pointes offers an eco-friendly alternative to dancers who still want the highest quality leotards.
Designed with the intention of providing balletwear for professional dancers, students, and fans alike, the collection focuses on building a like-minded community of dance and sustainability enthusiasts.
The current line-up features a half sleeve leotard, activewear leggings, and an activewear vest. All of the items are made from ECONYL, a material that looks and performs the same as nylon but is made from regenerated plastics recovered from landfills, industrial sources, and the ocean.
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Another bonus is that the collection is also domestically produced, with Imperfect Pointes manufacturing their products at a family-run factory in Rotherham, South Yorkshire. Keen to breathe life back into the textile industry of North England, the brand is on a mission to create balletwear that is ethically sourced and inclusive of UK production methods.
Imperfect Pointes also teamed up with Principals of the Royal Ballet, Mayara Magri and Matthew Ball, to film a short brand film. Shot in April, the video outlines the unethical production methods within the fashion industry and the steps Imperfect Pointes want to take to tackle the issue. The film features Magri dancing throughout, wearing dancewear produced by the brand.
Reflecting on her collaboration with the Royal Ballet, Helen Banks, founder of Imperfect Pointes commented: ‘It’s really inspiring to see this prestigious company making strides in the sustainability arena and looking at its supply chains. It’s also a fantastic opportunity for us, collaborating with a globally renowned brand and gaining exposure to an audience that’s truly passionate about dance.’
The range is now available exclusively on The Royal Opera House website.
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