The Internet is Obsessed with Welded Jewellery (& So Are We)
A beautiful symbol of forever, welded jewellery has become something of a phenomenon online recently. The search term #weldedbracelet has amassed over 22 million views on TikTok alone, and shows no sign of slowing down anytime soon. We checked in with Rebecca Wade, the Social Media and Content Manager for contemporary jewellery brand Astrid & Miyu, to get the lowdown on the trend…
The Buzz Surrounding Welded Jewellery
What is welded jewellery?
Welded jewellery is pretty much what it says on the tin: jewellery that is welded together over your wrist, neck or finger so that it becomes seamless and stays on for as long as you’d like.
What can we expect from a welded jewellery service?
We like to think of our welding service as the perfect in-store experience to enjoy as a treat to yourself, to mark a milestone moment or to get with someone special as a celebration of your relationship – consider it a friendship bracelet, but all grown up.
We have a range of chain styles – in yellow, silver and rose gold – as well as a selection of birthstone, zodiac and initial charms to pick from. Once you’ve selected your bespoke combination, our expert jewellers will measure the perfect size chain for your wrist and weld this together using our expert machinery and technique. After this, they’ll polish the final piece and it’s then ready to be cherished forever.
How can we look after it at home?
Our welded bracelet is made from 9ct solid white or yellow gold so it should never tarnish, even when worn in water or during sport. You can, however, use a jewellery polishing cloth to keep it extra shiny.
Why has the phenomenon become so popular online?
Jewellery with a sentimental side has always been popular and this is the modern day example of this, not to mention the bracelets themselves are so timeless and classic in design they can really appeal to all ages, genders, personal styles and more.
@astridandmiyu Tag your bridesmaids & BFFS below👇 #astridandmiyu #jewellery #jewelery #brides #bridesmaid #weldedbracelet #welding #wedding ♬ original sound – Molly
The majority of our community come in to get welded to mark a milestone moment or to celebrate their relationship with someone special in their lives, whether that be family, partners or friends. This shared, IRL experience – paired with a beautiful piece of permanent jewellery – is really at the heart of the popularity of welded jewellery, and makes for some gorgeous content that resonates with online communities and inspires them to come in with their own special people.
Find out more about Astrid & Miyu’s welding service at astridandmiyu.com
Images courtesy of Astrid & Miyu
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