Hotel Review: Madame Rêve, Paris

By Rosalyn Wikeley

2 years ago

For a glimpse of Paris’ new groove


Paris’ hotel scene has experienced a seismic shift – out with the fanciful flamboyance (the swirly carpets, elaborate cornicing and curly, Versailles chair legs), in with sumptuous simplicity, oat milk lattés and cool contemporary hangouts to accommodate the city’s increasingly more casual character. Hotel Madame Rêve personifies Paris’ new groove. Rosalyn Wikeley checks in to check it out. 

The Ultimate Paris Travel Guide: See, Eat, Do, Stay

STAY

A stone’s throw from the Louvre and the lively market street, Rue Montorgueil, Hotel Madame Rêve is perfectly placed for Parisian jaunts, but also for, well, les Parisiens. Hotel owner and creative director, Laurent Taīeb set out to mix locals and guests with the same rigour as the seventies shades of coffee, caramels and ochres painting the hotel from walnut head to parquet toe. The resulting concoction lends Madame Reve its intriguing energy. It feels relevant, resplendent in its simplicity and still delivers on the giddy thrill any guest would expect from a top Parisian hotel.

Poste du Louvre exterior lit up shot

Poste du Louvre © Dominique Perrault Architecture

Unusually for Paris, all 82 rooms occupy the third floor (essentially the 7th floor) of this splendid Haussmann building, a slice of the old Poste Du Louvre – the city’s post office which famously stayed open all day and night.

vaulted window room with wooden furniture and yellow decor

Ceilings have been peeled away with glass and black steel girders forming an industrial skeleton that frames the Parisian sky, its rooftops and heart-tugging views of almost every city landmark (Panthéon, Notre Dame, The Eiffel Tower, Le Sacré Coeur). Garden rooms enjoy higher ceilings, balconies for morning café au lait, and views over fragrant roof gardens reminiscent of New York’s scrubby Highline.

cosy characterful room with warm reddish interiors, a sofa and window doors

Madame Rêve’s roof terrace promises guests a romantic panoramic view from sunbeds, the bar (open to all punters from 6pm) or simply during a nighttime stroll with a glimpse of the twinkling Tour Eiffel.

rooftop garden with curved ceiling

DO

The hotel’s wellness floor reads more like a private Parisian apartment, with a sauna (of course), two treatment rooms for top-notch pumellings, and caramel leather furniture more reminiscent of Mad Men sets than Haussmann Paris. Exercise equipment appears to have invaded a panelled salon – a more civilised proposition to the mirror-clad, leisure-centre-style gyms bunged in the basement of many luxury hotels.

EAT

la plume restaurant, colourful vibrant dining area

Now this is where Laurent Taīeb’s glocal vision is unleashed. Starry-eyed hotel guests and curious Parisians lean into the smart-casual mood of La Plume, Madame Reve’s Asian fusion restaurant, whose eclectic menu of lobster black buns, wagyu gyoza and teriyaki salmon echoes a global palate with clear nods to the city’s culinary heritage. Dominating the view is an amber-lit Saint Eustache amid a knockout sprawl of Parisian rooftops and sparkling monuments. Behind diners, a scattering of wrought iron tables and chairs invites les fumeurs onto a leafy, industrial-style terrace, one that’s sure to blossom in Paris’ sun-soaked months.

grand parisian cafe with double height ceiling and tables and chairs with wood panelled walls and black columns

Downstairs, Café Madame Reve’s sweeping eight-metre ceilings, ochre velvet curtains and vast charcoal pillars feel closer to the building’s history, as well as the quartier’s grand café culture that chimed with the Louvre’s opening in 1888. Here, a refined and slightly more mature crowd gathers for meetings, Manhattans and afternoon tea.

THE FINAL WORD

pretty pink marble style bathroom with double sink, mirror and white dressing gown hanging up

The service unravels all stereo-types haunting Paris’ hospitality scene (many of them accurate), with the restaurant team, therapists and bartenders donning the wide smiles and ‘nothing is too much’ manner of, say, a New York waiter…

For the serveur très désagréable cliché, you’ll need to leave the hotel for nearby Rue Montorgueil, where a mind-blowing croque monsieur comes with a side of comforting insolence.

BOOK IT

Rooms available from £336 per night including breakfast. madamereve.com

READ MORE: 

Where to Eat & Drink in ParisWeekender: The Lit-Lover’s Guide to ParisSecret Paris: Best Hidden Gems


How You Could Own Five Holiday Homes For The Price Of One


Thinking of purchasing a holiday home but can’t settle on a location? We know the feeling. But what if you didn’t have to choose? This is the concept underpinning August, a global homeowner network celebrating unique real estate in Europe’s most beautiful destinations. Elevating second-home ownership to a seamless and hassle-free experience, here’s exactly how it works, plus how you can join Europe’s pioneering luxury co-ownership community.

Want to discover more? Request a Brochure from August today

Introducing August, The Better Way To Own Holiday Homes

A large home in the Cotswolds

Cotswolds, Premium Home

How Does It Work?

August facilitates effortless holiday home ownership; with fractional ownership, multiple people can own and enjoy up to five residences across Europe. August finds, buys, designs and renovates all five homes to an exceptional standard across five sought-after European destinations, taking care of all admin and maintenance – and you get to call all of them home for less than the price of one.

It’s the next level in effortless travelling and home-ownership, and members of August’s exclusive community holiday an average of 12 weeks per year. There are five collections to choose from, spanning Europe’s most iconic destinations, including the French Riviera, Tuscany, Mallorca, the Alps and the Cotswolds – all highly-sought regions you’ll want to visit year-round, with easy flight connections. Each home is welcoming, family friendly and features stylish yet timeless interiors curated by experts, charmingly matched to the destination.

Outdoor dining in Provence

Provence, South of France, Signature Collection

Why It Makes Sense

Full Ownership

Not only will you get to holiday in these five gorgeous houses, but every family or individual has collective ownership. This is an equity purchase, with real ownership, transparency and control.

More For Your Money

With shares starting from €365,000, you can part-own over €7,500,000 of prime real estate for a fraction of the cost. Plus, with five destinations at your disposal, you’re not restricted to just one property to call your second home.

Hassle-Free

August takes all of the hassle out of holiday home ownership, managing the purchase, maintenance and management of every home, including everything from housekeeping to gardening, cleaning the pool filter to paying the bills. If you’ve been put off holiday home ownership due to language barriers, unfamiliar legal and administrative processes, a lack of market expertise or simply not being in the area for viewings, August is the perfect antidote, allowing you to simply show up after all the hard work has been done, lie back and enjoy your dream property.

Stylish

With a wealth of experienced interior designers underpinning the collection, your five properties are carefully renovated and designed to expertly blend home comforts with modern technology. Welcome home.

Want to discover more? Request a Brochure from August today

Here Are The Homes You Could Own With August

Ready to take a look at the gorgeous properties already owned by the August community? August has a collection for every lifestyle, including multigenerational properties the whole family can enjoy. You will have the opportunity to own up to five properties grouped into one of four collections. And if you can’t decide which community suits you best, why not join two?

A villa in Tuscany at sunset

How To Join August

Ready to join the August community? Click here to contact the August Advisory team today.