PoB Hotels Offers Independent Hotel Experiences Elevated By Tailored Service & Charming Storytelling

By CTH Editors

5 months ago

PoB Hotels is a Great British Brand 2024

PoB Hotels is an entry in our Great British Brands 2024 book. 

PoB Hotels: Great British Brand 2024

People in hot tub

‘The brand was formed 42 years ago when some incredible, independent luxury hotels pooled resources to reach more discerning travellers seeking authentic British experiences.

Today, AI holds the potential to enhance significantly various aspects of our operations. The desire to prioritise personal time is universal, and in the luxury market discerning customers seek more than just a stunning hotel room; they crave bespoke experiences. By harnessing AI, we can reach our guests and gain innate insights into their needs, allowing customised and informed interactions. At an operational level, tools powered by AI help streamline hotel processes and work seamlessly behind the scenes, playing a pivotal role in enhancing the overall efficiency and effectiveness of our hotels’ daily functions.

I’m enthusiastic about embracing change and harnessing AI to our advantage. However, it’s paramount to regard AI not as a substitute for the human touch, particularly in the environment of a luxury hotel where the personal connection is irreplaceable. This is especially vital for PoB Hotels, often characterised as small, independent and boutique-style properties, where the essence of the guest experience is profoundly rooted in human intelligence. AI cannot replicate those extraordinary moments when you engage in a heartfelt conversation about captivating local activities or when someone intuitively senses your needs.

Central to our approach is the art of storytelling, a cornerstone that ignites our guests’ desire to immerse themselves in the experiences at our hotels. Their choices are deeply emotional, often intertwined with a fascination for history and heritage, a passion for local exploration, an appreciation for art, culinary adventures, sustainability, or a keen interest in our signature PoB Breaks campaign. Whether it’s the allure of wild swimming or the excitement of uncovering historic ruins, we’ve meticulously tailored our stories to harmonise with their aspirations and passions.’

Kalindi Juneja, CEO

Outdoor pool and loungers

Five Proudest Moments

  1. In 1982 PoB Hotels was founded, uniting some of the finest independent hotels.
  2. Each new addition embodied a proud moment, enhancing the brand’s reputation for unique and luxurious experiences.
  3. The brand was reborn in February 2023, signalling renewed energy and a fresh commitment to providing outstanding hospitality.
  4. PoB Breaks was introduced in June 2023 to provide guests with curated experiences beyond just stays, showcasing the rich diversity of Britain and the Channel Islands.
  5. Partnering with EarthCheck, PoB Hotels achieved silver certification in September 2023 for environmental best practice and further promoted sustainability at member hotels.

What I’ve Learnt

  • Forging strong partnerships is essential for delivering exceptional hospitality across our diverse portfolio.
  • It’s important to be nimble and open-minded, whether responding to travel trends, embracing emerging technologies or addressing the pressing concerns of sustainability.
  • Having a guest-centric approach. Listening attentively and striving to surpass their expectations.


Unit 4, Cowage Farm, Malmesbury, Wiltshire SN16 0JH