The Magnesium Drink Celebrities Can’t Get Enough Of Right Now

As more and more of us look to decrease our alcohol intake, the demand for booze-free alternatives is stronger than ever. Whether it’s fermented tipples like kombucha, gut health shots or GABA-boosting spirits, functional wellness drinks are in vogue. But one brand is dominating our social feeds right now: TRIP, known for its pastel-coloured cans which taste as good as they look. 

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TRIP Is The Wellness Drink You’re Seeing Everywhere

Founded in 2019 by husband-and-wife duo Olivia Ferdi and Daniel Khoury, TRIP is known for its CBD-infused sparkling tipples. But recently, the brand launched a new Mindful Blend range – researched over 15 months and made with the hottest mineral of the moment, magnesium. The flavour that’s proving particularly popular? Wild Strawberry.

Since launching this June, it has become a quick hit with celebrities: radio host and podcaster Sophie Habboo, former Made In Chelsea star Millie Mackintosh, model Ashley Graham, influencer Steph Elswood and TALA founder Grace Beverley are all fans. It has also become the best-selling drink on TikTok Shop, garnering a string of rave reviews in just a few weeks. So what’s behind the hype?

Aside from the perfectly fruity but not-too-sweet flavour, TRIP Wild Strawberry contains a whole host of good stuff. Each can contains 120mg of magnesium (roughly a third of your recommended daily allowance) – a macronutrient which plays a pivotal role in many of the body’s processes. Studies have shown it supports bone health and boosts energy, while also having the potential to help you sleep better.

The drink also features lion’s mane, a type of functional mushroom which is filled with powerful plant compounds. Although scientific research is limited, emerging evidence suggests the fungi can improve cognitive function and gut health. TRIP Wild Strawberry also has extracts of lemon balm and chamomile, both of which have long been used for medicinal, soothing purposes.

‘Each ingredient in our TRIP Mindful BlendTM has been chosen carefully,’ says TRIP. ‘We’ve chosen ingredients and adaptogens from nature, most of which have been used in traditional Ayurvedic or Chinese medicine for centuries. Each ingredient works with your natural bodies’ systems in different ways.’

Not only that, but just one can will give you a free, three-month, premium membership to the app CALM, which offers a wide selection of meditations, soundscapes, music and breathwork exercises. This is ideal for people who want to improve their sleep, reduce anxiety or just bring a bit of zen into their hectic lives.

Alongside Wild Strawberry, there are two other flavours in the range: Blood Orange Rosemary, and Cucumber Mint – with mixed packs available for those who want to try them all.

Whether you’re looking to stock up your fridge with some non-alcoholic options for your next dinner party or simply fancy a refreshing lunchtime treat, TRIP is the name to know in 2025.

Where To Buy

TRIP is available to buy online as well as in many shops including Sainsbury’s, Tesco, Waitrose, M&S and Selfridges. drink-trip.com