Great British Brands is our annual celebration of the vision, ingenuity and unmistakable character that define British luxury today. The 2026 edition New Frontiers explores how homegrown brands are pushing into new territories – creatively, culturally, technologically and globally – while remaining rooted in the British values that set them apart.
Now firmly established as an industry touchstone, Great British Brands showcases the most iconic and forward-thinking names across fashion, design, travel, beauty and lifestyle. For 2026, we are joined by an exceptional line-up of contributors – Dylan Jones, Lisa Armstrong, Anthony Scaramucci, Celia Walden, Alex Bilmes, Greg Williams and John Arlidge – each examining the shifting landscape and the opportunities emerging at Britain’s creative frontiers.
