What’s Trending In British Luxury News? October 2026
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From anniversary Bond celebrations to a King Charles x Burberry collection, here's all the luxury news you might have missed this October
Best of British: stay up-to-date with everything happening in homegrown luxury this month. Here’s all the British luxury news for October 2026.
British Luxury News: October 2026
Burberry x Highgrove
King Charles’ Paintings Inspire Burberry
Not many collaborations can claim a royal artist. For their fifth creative partnership, Burberry and Highgrove Gardens have built a collection around a watercolour by His Majesty The King, depicting Birkhall on the Balmoral Estate. The painting sets the tone for the capsule’s prints and its verdant palette, with the House Check refreshed in a bay green made exclusively for the collection.
A celebration of the British landscape, the collection reimagines Burberry signatures – namely outerwear, cashmere scarves, linings and silk accessories – in the new House Check, alongside a wool sweater intarsia-knitted with the King’s artwork.
DeMellier
DeMellier Opens Its First Flagship On Sloane Square
Have you visited DeMellier’s new home yet? The London-born handbag brand has opened its first flagship store at 35–37 Sloane Square, and it’s been designed to feel exactly that: a home. Created with architect Nicolas Schuybroek and envisioned by founder Mireia Llusia-Lindh, the 300 sqm space is filled with sourced vintage furniture, natural materials and art, with a living room, a dining room (complete with a four-metre reclaimed timber table) and a dedicated Craft Corner where you can see how each bag is made.
That’s not all: to mark the occasion, DeMellier has introduced The Sloane, a new handbag family available exclusively at the flagship ahead of its wider release. It comes in two sizes, with architectural folded leather panels, brushed-gold hardware and a silhouette that converts into a clutch.
Graff
Graff Unveils Its Latest ‘I Wish’ Festive Campaign
If you’re going to make a Christmas wish, you may as well make it a Graff one. The jeweller’s festive campaign, I Wish, is back for another year – and it’s well worth the early festive feels to watch it in action. Opening with over 200 carats of Graff diamonds, the campaign sees a series of wishes come to life in jewels.
‘Graff jewels have always been about more than just beauty; they capture the emotion of a moment, hold a memory and embody our deepest wishes and desires,’ says Francois Graff, chief executive officer. ‘This campaign brings the magic within each jewel to life, pairing the world’s rarest gems with the exceptional craftsmanship and savoir-faire of Graff to make every wish come true this festive season.’
Smythson
Smythson Collaborates With Aston Martin Aramco Formula One Team
Speeding through your Christmas shopping? (Already?) For the F1 fan in your lift, look no further than Smythson, which has teamed up with the Aston Martin Aramco Formula One Team on a collection of stationery, travel and tech accessories in the team’s signature Podium Green and Dark Shadow.
The frontrunner is a bespoke Circuit Journal, complete with exclusive behind-the-scenes content from the team, a foreword from managing technical partner and team principal Adrian Newey and space to document every race of the season. Smythson’s Panama and Soho notebooks also appear in Podium Green, Dark Shadow and Lime Essence, with racing-inspired titles and special-edition illustrations of the cars inside the covers.
John Smedley x MOON
John Smedley & MOON Launch Their First Collaboration
Two British mills, more than 430 years of combined craft and one shared love of wool. Knitwear brand John Smedley and MOON, the textile mill behind fabrics for the likes of Dior and Barbour, have joined forces for the first time on a collection spanning homeware and apparel.
Made across both brands’ UK mills from wool sourced in the UK, New Zealand and South Africa, the range includes throws and cushions alongside jumpers, hats and scarves, pairing John Smedley’s classic designs with MOON’s weaving expertise.
Hawes & Curtis
Hawes & Curtis Launches The Sir Michael Caine Signature Collection
Few actors have dressed quite as well on screen as Sir Michael Caine. Now, Hawes & Curtis is the exclusive stockist of the Sir Michael Caine Douglas Hayward Signature Collection, a 10-piece capsule inspired by his cinematic wardrobe. The designs draw on archive pieces originally created for Caine by Mount Street tailor Douglas Hayward, whose cut helped define his look in films such as Alfie and The Italian Job.
‘Sir Michael Caine is one of British cinema’s most enduring style icons,’ says Touker Suleyman, owner and chairman of Hawes & Curtis. ‘It gives our customers the chance to own a genuine piece of British cinematic history.’
Berry Bros. & Rudd Launches House Of 1698
Britain’s oldest fine wine and spirits merchant Berry Bros. & Rudd has reimagined its private client service as House of 1698, named for the year the business was founded at No.3 St James’s Street (where it still trades today). There are three membership levels – Green, Gold and Black – each combining personal advice, access to exceptional wines and spirits and an exclusive events programme, plus benefits from renowned producers and leading restaurants.
‘Some of the greatest pleasures of wine and spirits are the conversations, friendships and gatherings that grow around them,’ says Lizzy Rudd, chair of Berry Bros. & Rudd. ‘We want to be a place where people come together to share bottles, stories, and ideas.’
New to collecting? Cellar Club is a more accessible membership for building a cellar (and your knowledge), with releases chosen by the in-house Masters of Wine, invitation-only supper clubs and the chance to meet winemakers and distillers.
Turnbull & Asser
Turnbull & Asser Celebrates 20 Years Of Casino Royale
Has it really been 20 years since Daniel Craig first sat down at the Casino Royale table? To mark the anniversary, Turnbull & Asser has reimagined Bond’s evening wardrobe in its signature Midnight Blue.
The 10-piece collection features a white cotton dress shirt with a pleated bib, a velvet dinner jacket with silk satin lapels, fine wool evening trousers with a silk satin side stripe, and a silk bow tie, cummerbund, braces and socks. Our favourite detail? Three silk pocket squares printed with playing cards (including a straight flush) and a crown with an open laurel.
Bond fans, take note: the Jermyn Street shirtmaker is also hosting a James Bond evening in its stores on 17 November.
Globe-Trotter
Globe-Trotter Launches 007 Casino Royale Collection
Bond would never travel light, and neither should you. Globe-Trotter is also celebrating 20 years of Casino Royale with a collection inspired by the film’s world of elegance, intrigue and sophistication.
Handcrafted in England, it includes two 20-inch carry-on cases (one a limited edition in black and ivory), a small attaché and a six-slot watch case, alongside leather credit card holders, passport sleeves and luggage tags. The charms are where the fun lies, though: shaped as a martini glass, a poker chip and playing cards.
Jaguar
Jaguar Unveils Type 01
A new era for Jaguar has officially begun. The British marque unveiled Type 01, the first car of its next chapter, at its global debut in New York on 7 October. An all-electric four-door GT, it has been designed, engineered and crafted in the UK, with an interior decked out in furniture-inspired seating, tactile textiles, brass-inspired finishes and a palette influenced by travertine stone.
Under the bonnet (so to speak) sit more than 360 patent applications, a bespoke Jaguar Electric Architecture and over 7,000 wind-tunnel tests. The result, in Jaguar’s words, is the most technically advanced and aerodynamic Jaguar ever made.
Musto
Zara Tindall Fronts The Return Of Musto Country
Musto Country is back, and it has a fitting new face. Zara Tindall MBE fronts the ‘Back Where We Belong’ campaign, which marks the return of the brand’s country collection.
‘I’m out in all elements with the horses and various family activities, it’s so important for me and my team to be warm and dry, which Musto does so well,’ says Tindall. The Olympic silver medallist and 2026 British Open champion has partnered with Musto for nearly 20 years, having first worn it while sailing as a child.
‘It’s an opportunity to celebrate the beauty and character of the British countryside on our doorstep,’ adds Nick Houchin, marketing director at Musto, ‘without losing sight of the performance and technical expertise we have spent 60 years perfecting.’
Swaine
Swaine Creates An Amenity Kit For British Airways First
Travelling First with British Airways? You’ll have a rather lush companion on board. Swaine has designed a bespoke unisex amenity kit in royal blue and cream, inspired by the suitcases carried by early air travellers and filled with Wildsmith skincare. It’s part of BA’s wider investment in First, which includes a new suite designed to feel like a modern luxury hotel.
‘Travel and Swaine are one and the same. Movement has always been at the heart of our story,’ says Monty Lowry Corry, brand director at Swaine. ‘The amenity kit takes its inspiration from the elegant luggage of early air travel, reinterpreting distinctive details from Swaine’s archive for the modern traveller.’
The Amenity Kit will be available on flights from London Heathrow from 6 October, and will make its way onto inbound services over the coming months.
Huntsman for McQueen SS27
Huntsman Creates Bespoke Looks For McQueen SS27
Third time’s the charm. Following collaborations in 2002 and 2012, Huntsman has once again joined forces with McQueen, creating three bespoke menswear looks for the brand’s Spring/Summer 2027 collection shown at London Fashion Week.
Head cutter and creative director Campbell Carey worked with the McQueen team on a peak-lapel jacket with cigarette trousers, a barathea dinner jacket and a shawl-collar jacket with cigarette trousers in Prince of Wales check.
And they aren’t just for the runway. All three looks can be commissioned through Huntsman’s bespoke service at 11 Savile Row.
Victoria Beckham x Westwing
Victoria Beckham Launches First Homeware Collection With Westwing
Victoria Beckham proves there’s more than one way to serve up a show. The designer and former musician has turned her attention from the runway to the dinner table, with the release of her very first homeware collection. Created in collaboration with interiors brand Westwing, the collection is built around the idea of ‘Serving Style’ – or fashion for the table. Think tableware, textiles and decorative objects designed for effortless hosting.
‘Home is where some of life’s most meaningful moments happen, and this collaboration felt like a natural way to explore that world through the same lens of design, craftsmanship and attention to detail that defines everything we do as a brand,’ says Beckham.
